LWAY Lifeway Foods Inc

MORTON GROVE, Ill., March 1 /PRNewswire-FirstCall/ -- Chicagoland hockey fans are in for a real treat this Saturday when 2010 Olympic Gold Medalist and Chicago hockey star Brent Seabrook stops by the Lincoln Park Starfruit Cafe to visit with fans, sign autographs and show off his medal. The meet and greet runs 4-6 p.m. on Saturday, March 6 at the Starfruit Cafe location on 2142 N. Halstead Street in Lincoln Park. Everyone who stops in will receive a free sample of frozen Kefir and can register to win a free pair of tickets to a professional hockey game. "We are so excited that Brent has made us one of his first stops on the heels of his Olympic debut," said Julie Smolyansky, CEO and founder of Lifeway Foods, which owns the Starfruit Cafe franchise brand. "He's definitely one of the hottest young stars on the ice, and area hockey fans will get a chance to congratulate him face-to-face on his Olympic success." Seabrook represented his home country of Canada in the 2010 Vancouver Winter Olympics. The 24-year-old defenseman has scored more than 370 goals in his professional hockey career. Starfruit Cafe features a galaxy of low fat smoothies, frozen treats and parfaits that are not only delicious, but also exceptionally nutritious. Made from frozen Lifeway Kefir, a creamy probiotic-rich milk smoothie, Starfruit treats pack the health-boosting power of 10 live probiotic cultures into a single serving - typical frozen yogurt contains just two or three. Cafe customers can build their own frozen treats with flavored frozen Kefir, piles of fresh fruit, granola, chocolate chips, gummy bears and many other topics. "This is a great chance for anyone who hasn't tried a Starfruit treat to come out for a free sample and meet a local Olympian," Smolyansky said. For more information, visit http://www.starfruitcafe.com/. About Lifeway Foods Lifeway Foods, Inc., recently named one of Fortune Small Business' Fastest Growing Companies for the 4th consecutive year, is America's leading supplier of the cultured dairy product known as Kefir, and America's sole supplier of Organic Kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures. While most regular yogurt contains only two or three of these "friendly" cultures, Lifeway Kefir products offer even more nutritional benefits. Lifeway produces 12 different flavors of its drinkable Kefir and Organic Kefir beverage, and recently introduced a series of innovative new products such as a children's line of Organic Kefir products called ProBugs (TM) with a no-spill pouch and kid-friendly flavors like Orange Creamy Crawler, Goo Berry Pie, and Sublime Slime Lime. In addition to its line of Kefir products, the company produces a variety of probiotic cheese products, and a line of products marketed in US Hispanic communities called La Fruta Drinkable Yogurt (yogurt drinks distinct from Kefir). This news release contains forward-looking statements. Investors are cautioned that actual results may differ materially from such forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, competitive pressures and other important factors detailed in the Company's reports filed with the Securities and Exchange Commission. MEDIA CONTACT: Erin O'Connor SS|PR (847) 415-9320 eoconnor@sspr.com DATASOURCE: Lifeway Foods, Inc. CONTACT: Erin O'Connor of SS|PR, +1-847-415-9320, eoconnor@sspr.com, forLifeway Foods, Inc. Web Site: http://www.starfruitcafe.com/

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