Lifeway Foods Announces New East Coast and Expanded Midwest Distribution
December 05 2008 - 2:56PM
PR Newswire (US)
MORTON GROVE, Ill., Dec. 5 /PRNewswire-FirstCall/ -- Lifeway Foods,
Inc., (NASDAQ:LWAY), makers of a nutritious, probiotic dairy
beverage called kefir, announced today new distribution of its 12
pack "club pack" to the Northeast Costco region that operates about
70 stores. This is in addition to the expansion of the Costco
Midwest region from 20 stores to 49 stores. The shipments will
begin in the third week of December 2008 and consumers can expect
to find the product in stores after the new year. About Lifeway
Foods Lifeway, recently named Fortune Small Business' 49th Fastest
Growing Small Business, is America's leading supplier of the
cultured dairy product known as kefir. Lifeway Kefir is a dairy
beverage that contains Lifeway's exclusive 10 Live and Active
probiotic cultures. While most regular yogurt only contains two or
three of these "friendly" cultures, Lifeway kefir products offer
more nutritional benefits. Lifeway offers 12 different flavors of
its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir).
Lifeway recently introduced a series of innovative new products
such as pomegranate kefir, Greek-style kefir, a children's line of
organic kefir products called ProBugs (TM) in a no-spill pouch in
kid-friendly flavors like Orange Creamy Crawler and Sublime Slime
Lime, and a line of organic whole milk kefir. Lifeway also produces
a line of products marketed in US Hispanic communities, called La
Fruta, Drinkable Yogurt (yogurt drinks distinct from kefir). In
addition to its line of Kefir products, the company produces a
variety of cheese products and recently introduced a line of
organic pudding called It's Pudding! Live conference calls will now
be on an annual basis to discuss fiscal full year results. For more
information, contact Lifeway Foods, Inc. at (847) 967-1010 or
e-mail at and visit http://www.lifeway.net/. This news release
contains forward-looking statements. Investors are cautioned that
actual results may differ materially from such forward-looking
statements. Forward-looking statements involve risks and
uncertainties including, but not limited to, competitive pressures
and other important factors detailed in the Company's reports filed
with the Securities and Exchange Commission. DATASOURCE: Lifeway
Foods, Inc. CONTACT: Lifeway Foods, Inc., +1-847-967-1010, Web
site: http://www.lifeway.net/
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