Intuit Celebrates Small Business Success Month with $20,000 Awards to Small Business Heroes
May 21 2024 - 8:30AM
Business Wire
Intuit QuickBooks and Mailchimp Recognize Three
Heroic Local Small Business Owners Across the U.S. for Delivering
Big Impact in Their Communities
Intuit Inc. (Nasdaq: INTU), the global financial technology
platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and
Mailchimp, is awarding three small businesses $20,000 each as part
of the Intuit QuickBooks and Mailchimp Small Business Hero Day. The
third annual celebration is part of Intuit’s Small Business
Success Month, and is one of many activities during May that
spotlights the importance of small businesses and provides them
with support to drive their continued success.
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Intuit QuickBooks and Mailchimp surprised
Northern Virginia-based small business Elite Formation Studio of
Dance with $20,000 as part of Intuit’s third annual Small Business
Hero Day. (Photo: Business Wire)
Small businesses make an incredible impact on the people and
communities they serve which is why Intuit is dedicated to honoring
their contributions. New data from the Intuit QuickBooks Small
Business Success Month Survey found that small businesses play a
key role in creating opportunities for women, people of color and
other marginalized groups, as 36% of those surveyed believe that
small businesses help diversify the community by bringing new
people to the area. This year’s three Small Business Heroes are
making a particularly unique impact in this area, with their
dedication to driving inclusivity and belonging for groups that
might otherwise be left behind. From helping the formerly
incarcerated reintegrate into the community and start on new
productive paths, to creating a safe space for diversity through
the art of dance, and giving adults of all abilities the chance to
learn and thrive.
Intuit is thrilled to recognize these three inspiring small
business owners for the pivotal role that they play in each of the
communities they serve.
- The Elevation Project (Philadelphia, PA) is a
community-based organization in West Philadelphia, created by
LaTrista Webb after she saw the impact incarceration had on her
community, including a close friend and family member, learning
first-hand how difficult re-entry can be as they transitioned back
into the community. Today, LaTrista and her team provide a safe and
supportive environment and a number of key services for at-risk and
formerly incarcerated individuals, empowering them to find fresh
starts, achieve economic equity through entrepreneurship, and
ultimately drive systemic change within reentry services. “This
recognition comes at a pivotal time for us at the Elevation
Project, as we grow and expand our services to reach even more
people in the community,” said LaTrista Webb. “Everyone deserves
the opportunity to have a fresh start and a foundation to help them
rebuild and grow. This money will help us to continue on our
mission to reduce recidivism, and provide support to these
individuals by elevating their lives and leading them on pathways
to success.”
- Elite Formation Studio of Dance (Chantilly, VA) is a
dynamic cultural arts company centered around fostering confidence,
self-esteem and a supportive environment where students of all ages
can express themselves through the art of dance. Founder Chequena
Morris-Hall started the business after noticing a lack of diversity
in the dance studios across the Northern Virginia area and was
inspired to create a space where her daughter and other dancers of
all backgrounds could have a safe and inclusive space to learn and
thrive. Today, the studio has more than 180 students, and Chequena
remains dedicated to doing all she can to support the families she
serves, sometimes even using her own personal funds to pay for
classes and competitions for students who may not be able to cover
the costs. “I started this business to provide a space for students
of all ages and abilities in our community to have a safe place
where they can be confident in their ability to dance and just
simply be who they are without any insecurities,” said Chequena
Morris-Hall. “Dance has the power to transform individuals, but can
often be a costly expense. This money will allow me to provide even
more resources, support and opportunities for our dancers as we
continue on our mission to teach our students self-confidence
through what they learn and experience at our studio.”
- Dig It! Coffee Co. (Las Vegas, NV) was started by Taylor
Gardner Chaney, who was inspired by her younger sister, who was
born with Down syndrome, to create a positive, inclusive work
environment that provides competitive wages and mentorship for
adults with disabilities. Growing from a pop-up coffee cart to a
brick-and-mortar establishment serving the arts district of Las
Vegas, the coffee shop is making a positive impact on the people
they employ and the community they serve, delivering on their
mission of fostering a thriving community built on inclusivity,
equity and kindness. “Dig It! Coffee Co. was created to be a safe
space for adults of all abilities to work, learn valuable skills,
and earn a competitive wage in a world where they are often
overlooked and underestimated,” said Taylor Gardner Chaney. “With
this money, I can continue to expand the Dig It concept beyond the
Las Vegas community, and achieve my dream of helping to build a
more inclusive society.”
Data from Intuit QuickBooks also revealed that more than 7 in 10
small business owners say they feel supported by their community at
large, but despite this support, many small businesses still often
face financial struggles. Nearly 4 in 10 (36%) say up to $20,000
would be game-changing for their business operations, helping them
to cover immediate expenses or alleviate financial worries for
their business, making the award each of the Small Business Heroes
will receive even more impactful in helping with their continued
success.
For more information on the three Small Business Heroes and
Intuit’s Small Business Success Month, please visit here.
About Intuit
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With
approximately 100 million customers worldwide using products such
as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe
that everyone should have the opportunity to prosper. We never stop
working to find new, innovative ways to make that possible. Please
visit us at Intuit.com and find us on social for the latest
information about Intuit and our products and services.
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Intuit QuickBooks: Jaymie Sinlao jaymie_sinlao@intuit.com
Jen Garcia Jeng@accesstheagency.com
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