INCX Interchange

Two Leading Local Search Engines Improve Consumer's Shopability with Enhanced Rich Content Links to Local Shopping Information CHICAGO and IRVINE, Calif., Nov. 28 /PRNewswire/ -- ShopLocal, LLC, the leading provider of Web shopping services and local shopping information, and Interchange Corporation (NASDAQ:INCX), owners of Local.com, a leading local search engine, today announced that they have partnered to enhance Local.com's index of more than 16 million business listings with information from ShopLocal.com's geo-targeted Smart Catalog and Smart Circular products. Local.com users can now search a broad range of category keywords and find not only locally relevant businesses for their search but also the new "View Store Specials" link, which links users directly to ShopLocal.com's dynamic online circulars, sales information, and location information for businesses in their area. For example, consumers searching for "electronics" in "Irvine" can click the "View Store Specials" link to view the ShopLocal content. "We're delighted to partner with Interchange Corporation to further ShopLocal and Local.com's dedication to providing consumers with a variety of truly local choices," said ShopLocal, LLC CEO Brian Hand. "ShopLocal prides itself on having accurate content obtained directly from our retail partners. Teaming up with Local.com is just another step in providing consumers with access to the best and most reliable local information on the Web." Local.com is a rapidly growing local search engine. In October 2005, it surpassed one and a half million unique visitors and five million page views. Local.com provides consumers with the most relevant search results for local businesses based on their search criteria, including direct links to business web sites along with other search-specific content. "Local.com puts our users' needs first. We endeavor to compile the best and most accurate local information we can provide. Partnering with ShopLocal allows us to give our users what they have come to expect from Local.com -- a detailed, user-friendly search engine for local information," said Rob Luskey, Interchange Corporation's director of strategic alliances. "ShopLocal supplies retailers and consumers with dynamic local retail information -- using ShopLocal's rich merchant content just made good sense." About ShopLocal Owned by Tribune Company (NYSE:TRB), Gannett Co., Inc. (NYSE:GCI), and Knight Ridder, Inc. (NYSE:KRI), ShopLocal, LLC is the leading Web shopping company for consumers and retailers. With ShopLocal.com and The ShopLocal Network -- made up of more than 200 affiliate media, search, and shopping sites -- consumers have access to the only place on the Web with information on products from local stores side-by-side with e-commerce options. About Interchange Interchange Corporation (NASDAQ:INCX) owns Local.com ( http://www.local.com/ ), a leading local-search engine powered by the company's proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: http://www.interchangeusa.com/ . DATASOURCE: ShopLocal, LLC CONTACT: Melissa Severin of ShopLocal, LLC, +1-312-768-7644, ; David Alpern of Interchange Corporation, +1-949-789-5284, fax, +1-949-784-0880, ; or Investor Relations, John Baldissera of BPC Financial Marketing, +1-800-368-1217 Web site: http://www.interchangeusa.com/ http://www.local.com/

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