Big Sean, H.E.R., Moneybagg Yo, Ari Lennox to Perform Plus A Special Moment from Lizzo During “iHeartRadio Living Black! Empowered by AT&T” Special Event and National On-Air Celebration of Black Culture and Impact in America
January 24 2022 - 8:00AM
Business Wire
The Special Event Will Exclusively Stream on
TikTok For The First Time on Feb. 23
iHeartRadio Living Black! Empowered by AT&T
Will Also Broadcast on iHeartMedia Hip-Hop and R&B Stations and
the iHeartRadio App Nationwide
Black History Month Celebration Will Also
Feature Audio Tributes to Black Trailblazers from Today’s Biggest
Artists Across iHeartMedia Broadcast Stations Nationwide Throughout
February
iHeartMedia, the number one audio company in the U.S., today
announced the second annual “iHeartRadio Living Black! Empowered by
AT&T” a month-long on-air celebration that will culminate with
a special event featuring performances by Big Sean, H.E.R.,
Moneybagg Yo, Ari Lennox and more, plus a special moment
from Lizzo at the iHeartRadio Theater Los Angeles and
Black-owned businesses across the country. The event will also
feature special appearances from J. Cole, John Legend, Alicia
Keys, Saweetie, Bas and more. The special event will
exclusively stream on TikTok and broadcast on iHeartMedia Hip-Hop
and R&B stations and the iHeartRadio app. iHeartRadio Living
Black! is the first collaboration between iHeartMedia and TikTok,
and the companies are exploring even more ways to bring compelling
and unique programming to their audiences together in the
future.
iHeartRadio Living Black! will spotlight the power of Black
culture – past, present and future – throughout Black History Month
in February. The month-long celebration will feature conversations
that educate, inspire and celebrate the Black experience through a
mix of custom audio tributes from artists, influencers and thought
leaders that will air across iHeartMedia broadcast radio stations
in every format. iHeartMedia national and on-air personalities
including The Breakfast Club – Charlamagne Tha God, Angela Yee and
DJ Envy – as well as Big Boy will honor trailblazers, modern
history makers and future change-makers of Black culture.
Produced by Emmy and Grammy award-winning producer Rikki Hughes
of Magic Lemonade, and a 2022 AT&T Dream in Black Future Maker,
the “iHeartRadio Living Black!” special event on February 23 will
pay homage to the culture that sets the trends, creates the
moments, and moves the world. The show will weave
once-in-a-lifetime performances into a powerful audio and visual
celebration of the Black experience featuring artists, actors,
creators, and Black leaders who have shaped culture. Many of the
artists included in this year’s iHeartRadio Living Black! have made
a major impact on the culture by sharing their music and
perspective with the world's most-passionate fans on TikTok, and
now they will come together in celebration of Black History
Month.
“We are thrilled to once again honor Black History Month and
Black culture through on-going and informative discussions about
race and some very special performances during this year’s
iHeartRadio Living Black!,” said Doc Wynter, President of Hip Hop
and R&B Programming for iHeartMedia. “We can’t think of a
better way to spotlight our community than partnering with these
incredible artists and trailblazers, as together we celebrate the
impact that Black lives have on American culture with a month-long
celebration that will culminate with a special event across
iHeartRadio’s stations nationwide and on TikTok.”
“iHeartRadio Living Black is a bold celebration of Black culture
and showcases the beauty and influence of the Black experience,”
said Thea Mitchem, Executive VP of Programming Hip Hop and R&B
Strategy for iHeartMedia. “We’re thrilled to build upon the Living
Black! foundation in our second year and excited to once again work
with Magic Lemonade on this wonderful celebration.”
“We are excited to collaborate with iHeartRadio Living Black! on
this special event that recognizes some of the most influential
people in Black culture,” said Angela Burgin, Director of Marketing
and Special Experiences for AT&T. “This platform connects the
community, including members of AT&T’s Dream in Black Future
Makers, together to amplify, celebrate and elevate Black
voices.”
The event will also be available after the premiere via
iHeartRadio’s YouTube and Facebook beginning February 24 at 8:00pm
ET / 5:00 p.m. PT through March 6. The “iHeartRadio Living Black!
Empowered by AT&T” is an initiative of AT&T Dream in Black.
The AT&T Dream in Black platform highlights initiatives like
“iHeartRadio Living Black!” that view the world and creativity
through an Afro-futuristic lens that is rooted in AT&T’s
technology and innovation, and connects them to greater
possibilities. Additional proud sponsors of this year's
“iHeartRadio Living Black!” include Peacock, with more to be
announced.
For more information on iHeartRadio Living Black!, visit
iheart.com/livingblack. For more information on how AT&T’s
Dream in Black is celebrating the culture and the creators who
shape it, visit www.attdreaminblack.com.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next three podcast publishers combined, and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand; and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
*About AT&T Communications
We help family, friends and neighbors connect in meaningful ways
every day. From the first phone call 140+ years ago to mobile video
streaming, we @ATT innovate to improve lives. AT&T
Communications is part of AT&T Inc. (NYSE:T). For more
information, please visit us at att.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220124005222/en/
iHeartMedia: Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com or Danielle Vitucci, 646-343-2425
daniellevitucci@iheartmedia.com
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