iHeartMedia and DraftKings Ink Multifaceted Strategic Agreement
November 03 2021 - 8:11AM
Business Wire
DraftKings Becomes Official Odds Supplier for
iHeartMedia Stations in More than 160 Markets Nation-Wide
iHeartMedia, Inc. [Nasdaq: IHRT] and DraftKings Inc. [Nasdaq:
DKNG] announced today a multi-year strategic relationship, making
DraftKings the official odds supplier for iHeartMedia’s broadcast,
digital, podcast and social platforms. Additionally, as part of the
agreement DraftKings is now able to co-create and distribute
long-form content with iHeartMedia and will receive preferred
access to iHeartMedia’s full roster of diverse personalities.
Furthermore, DraftKings and iHeartMedia will collaborate around a
wide range of possible content development opportunities, including
the distribution of shows and segments across the media giant’s
radio and digital properties and integrations within iHeartMedia’s
live sports broadcasts. DraftKings and iHeartMedia will also
collaborate on a number of possible experiential opportunities for
listeners and fans including providing cross platform interactive
games.
This press release features multimedia. View
the full release here:
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“Even though we are number one in audio sports programming, we
continue to build new sports content and DraftKings is an ideal
partner as we expand and innovate,” said Greg Ashlock, CEO of
iHeartMedia’s Multiplatform Group. “DraftKings is a premier sports
technology and entertainment company that provides millions of
customers with the best in real-money gaming products along with
exceptional safety and security through various responsible gaming
measures. We look forward to a long and fruitful partnership
everywhere sports betting is permissible.”
DraftKings has the opportunity to leverage iHeartMedia’s
SmartAudio suite of data-driven advertising products. The data
integration would enable fact-based audience planning and targeting
optimizations across iHeartMedia’s broadcast and digital platform,
including its more than 270 million monthly consumers on its
broadcast platform alone providing DraftKings with national
exposure and at the same time reaching local audiences with a
tailored approach.
“Customer engagement remains a primary focus for DraftKings, and
this latest agreement with iHeartMedia amplifies our reach
immensely to a dedicated audience that spans more than 160 markets
across the country with the largest audio company in the U.S.,”
said Matt Kalish, co-founder and President, DraftKings North
America. “Analytically tapping into iHeart’s coveted listenership
while powering authentic betting content is a landmark moment for
both organizations and precursor to new possibilities in media
innovation.”
iHeartMedia hosts the largest sports audio network in the U.S.,
with products across broadcast, streaming, digital, podcast and
experiential. iHeartMedia is the number one podcast publisher
globally according to Podtrac with more than 280 million monthly
downloads, with the iHeartPodcast Sports Network alone featuring
more than 50 million downloads a month, making it the largest for
sports podcast listening.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 250 million people each month. It
is number one in both broadcast and digital streaming radio as well
as podcasting and audio ad tech and includes three business
segments: The iHeartMedia Multiplatform Group; the iHeartMedia
Digital Audio Group; and the Audio and Media Services Group. Visit
iHeartMedia.com for more company information.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming
company created to fuel the competitive spirit of sports fans with
products that range across daily fantasy, regulated gaming and
digital media. Headquartered in Boston, and launched in 2012 by
Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only
U.S.-based vertically integrated sports betting operator.
DraftKings is a multi-channel provider of sports betting and gaming
technologies, powering sports and gaming entertainment for
operators in 17 countries. DraftKings’ Sportsbook is live with
mobile and/or retail betting operations in the United States
pursuant to regulations in Arizona, Colorado, Connecticut,
Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New
Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West
Virginia, and Wyoming. DraftKings’ daily fantasy sports product is
available in 7 countries internationally with 15 distinct sports
categories. DraftKings is the official daily fantasy partner of the
NFL, MLB, NHL, NASCAR, PGA TOUR and UFC as well as an authorized
gaming operator of the NBA, an official sports betting partner of
the NFL, MLB and NHL an official betting operator of PGA TOUR and
the official betting operator of UFC. Launched in August 2021,
DraftKings Marketplace is a digital collectibles ecosystem designed
for mainstream accessibility that offers curated NFT drops and
supports secondary-market transactions. DraftKings also owns Vegas
Sports Information Network, Inc. (VSiN), a multi-platform broadcast
and content company.
DraftKings Forward-Looking Statements
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
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Media
iHeartMedia Angel Aristone AngelAristone@iHeartMedia.com
DraftKings Stephen Miraglia smiraglia@draftkings.com
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