Global icon to launch her first fragrance, Truth or Dare by Madonna
NEW YORK, Nov. 4, 2011 /CNW/ -- Coty Prestige, a division of Coty
Inc., announced today that it signed an agreement with MG Icon LLC,
a joint venture between Madonna, Guy Oseary, and Iconix Brand
Group, Inc. , to launch the icon's first fragrance. The fragrance,
Truth or Dare by Madonna, will debut exclusively at Macy's in April
2012 in the United States, with global distribution beginning in
May. (Photo: http://photos.prnewswire.com/prnh/20111104/NY00188)
The agreement with Coty marks the first time Madonna, the top
selling female recording artist of all time, with more than 300
million records sold worldwide, will launch a fragrance. Madonna
stated to Women's Wear Daily, "I have always been obsessed by
fragrance and for years wanted to create something personal that
was an expression of me but that other people could relate to as
well. Something honest, and yet daring, hence the name Truth or
Dare." "Madonna is the marquis addition to Coty's unrivaled brand
portfolio and further establishes us as cutting edge leaders in the
global beauty industry," Bernd Beetz, CEO, Coty Inc said. "We are
thrilled to embark on this new venture with Madonna, a global icon
with unprecedented star power and cultural relevance." Madonna will
be featured in a global print, television, and online marketing
campaign produced in collaboration with Fabien Baron of Baron &
Baron who she has worked with on many projects including "Sex," her
renowned 1992 pictorial essay on sexuality. "Madonna is an artistic
phenomenon whose vision has helped define the cultural zeitgeist
for nearly three decades. Her fans around the world have an
unparalleled devotion and will be eager to experience a unique, and
more personal, materialization of her talent," Michele Scannavini,
President, Coty Prestige said. Truth or Dare by Madonna will be a
signature floral fragrance. Its unique blend of narcotic florals,
balanced with addictive woods and vanilla, creates a scent that is
timeless, yet contemporary, simultaneously dark and light. The
bottle plays up the Truth or Dare duality - a classic and
sophisticated shape, with modern and edgy detailing. The scent will
be available in a 75ml EDP ($68 / euro 62), 50ml EDP ($55 / euro
46), 30ml EDP ($39 / euro 35), Body Lotion ($28 / euro 22), and
Shower Gel ($24 / euro 21). "Madonna is a globally recognized music
and style pioneer. The debut of her first fragrance is a dynamic
platform to launch her lifestyle brand, Truth or Dare by Madonna,"
commented Neil Cole, CEO, Iconix Brand Group. "Coty is a respected
leader in the prestige fragrance industry. Their expertise coupled
with Madonna's iconic status is a powerful partnership." About Coty
Inc. Coty was created in Paris in 1904 by Francois Coty who is
credited with founding the modern fragrance industry. Today, Coty
Inc. is a recognized leader in global beauty with annual net sales
of over $4 billion. Driven by an entrepreneurial spirit, passion,
innovation and creativity, Coty Inc. has developed an unrivaled
portfolio of notable brands and delivers its innovative products to
consumers in 90 markets worldwide. The Coty Prestige brand
portfolio is distributed in prestige and ultra-prestige stores and
includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe,
Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs,
Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Vera
Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand
portfolio is more widely distributed and includes adidas, ASTOR,
Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and
Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle
Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga,
Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New
York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel,
Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig S.L. have a strategic partnership for the
distribution of the perfume lines of Antonio Banderas, Carolina
Herrera, Nina Ricci, Prada, Paco Rabanne and Shakira in the United
States and Canada. For additional information about Coty Inc.,
please visit www.coty.com. (1) Not available in North America MG
Icon LLC MG Icon LLC is a joint venture owned 50% by Iconix and 50%
by an entity controlled by Madonna and Guy Oseary. MG Icon develops
and explores business initiatives globally including the creation
and acquisition of brands as well as exploring opportunities within
the Iconix portfolio. MG Icon holds a direct-to-retail license
agreement with Macy's, Inc. for the "Material Girl" collection.
"Material Girl" is a newly created, fast-fashion junior collection.
Iconix Brand Group, Inc. Iconix Brand Group, Inc. owns, licenses
and markets a growing portfolio of consumer brands including
CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE
(R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R),
DANSKIN (R) ROCA WEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST
(R), CHARISMA (R), STARTER (R), ZOO YORK (R) and WAVERLY (R). In
addition, Iconix owns an interest in the ARTFUL DODGER (R), ED
HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL(TM) and PEANUTS
(R) brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments Iconix manages its brands to drive greater consumer
awareness and equity. Coty, Inc. CONTACT: Ashley Barrett, Vice
President, Global Public Relations, CotyPrestige, +1-212-389-7119,
ashley_barrett@cotyinc.com or Cysette Burset,Vice President,
Corporate Public Relations, Coty Inc.,
+1-212-479-4549,cysette_burset@cotyinc.com Web Site:
http://www.coty.com
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