WASHINGTON, October 10, 2011 /PRNewswire/ -- This
Halloween, with the help of
Charles Schulz's PEANUTS Gang, the
National Milk Mustache "got milk?"® Campaign is encouraging parents
to celebrate with the Official Drink of Halloween and treat their little monsters to
nutrient-rich lowfat chocolate milk. Chocolate milk is a nutritious
treat in disguise – it contains the same essential nutrients found
in white milk, with a taste that kids love. Experts agree that most
kids need more key nutrients found in milk, and offering chocolate
milk is one way to get them to drink more. Studies have shown that
kids who drink flavored milk get more of the calcium they need and
have better quality diets overall than those who do not drink milk.
(1)
(Photo:
http://photos.prnewswire.com/prnh/20111010/CG83299)
"At Halloween and throughout the
year, I recommend swapping out sugary soft drinks for nutrient-rich
drinks like lowfat milk – whether flavored or white. It has nine
essential nutrients growing bodies need – including calcium,
vitamin D and potassium, three of the four nutrients of concern for
Americans," says Deborah Mulligan,
MD, FAAP, spokesperson for the American Academy of Pediatrics
(AAP).
The PEANUTS Cast Dons a 'Stache
The PEANUTS Halloween-themed Milk
Mustache Ad marks the first time in 15 years that all the main
characters have appeared together in a US print advertising
campaign. The two iconic campaigns have joined forces to remind
parents chocolate milk is a great way to give their kids something
nutritious around Halloween. The ad
also celebrates the 45th anniversary of the Peanuts Halloween animated classic, "It's the Great
Pumpkin, Charlie Brown."
"Milk is an important part of a healthy diet for growing
children, so PEANUTS is happy to support the iconic 'got milk?'
campaign," said Neil Cole, Chairman
and CEO of Iconix Brand Group, which owns Peanuts Worldwide.
The ad showcases the beloved PEANUTS characters dressed in their
Halloween best with one very
important accessory – their chocolate milk mustaches. The
print copy reads:
Your Trick. Their Treat. This year, milk is dressing up as
the perfect Halloween treat:
chocolate milk. Its nine essential nutrients make it delicious and
nutritious. Scare some up and make it your official drink of
Halloween.
It's So Good, It's Scary
At a time when there is often an increased amount of sweets in
the house, chocolate milk is one treat that moms can feel good
about, and it's good for your kids. Each 8-oz. serving contains a
full bundle of nutrients growing kids need.
"Lowfat chocolate milk provides the same nutrition as white
milk," Mulligan said. "As a substitute for candy and other sweets,
it's a treat you won't have to trick your kids into liking, and it
helps teach children about sensible nutrition choices."
This Halloween, pick up some
lowfat chocolate milk, serve it at your kids' Halloween bash or create frighteningly fun
Halloween-inspired recipes. Visit
Facebook.com/MilkMustache to learn more about the benefits of
lowfat chocolate milk and how to make it part of your Halloween celebrations and beyond.
Visit Facebook.com/MilkMustache to learn more about the
health benefits of lowfat chocolate milk and how make it part of
your Halloween and beyond.
Sources:
(1) Murphy MM, Douglas JS, Johnson RK, Spence LA. Drinking
flavored or plain milk is positively associated with nutrient
intake and is not associated with adverse effects on weight status
in U.S. children and adolescents. J Am Diet Assoc. 2008;
108:631-639. Study available upon request.
About the National Milk Mustache "got milk?"®
Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's
milk processors, who are committed to increasing fluid milk
consumption. The National Fluid Milk Processor Promotion
Board, through MilkPEP, runs the National Milk Mustache "got
milk?"® Campaign, a multi-faceted campaign designed to educate
consumers about the health benefits of milk. For more
information, go to www.whymilk.com. Deutsch, A Lowe and Partners
Company, is the creative agency for the National Milk Mustache "got
milk?"® Campaign.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are
owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix
Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group,
Inc. (NASDAQ: ICON) owns, licenses and markets a growing portfolio
of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE
BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R),
DANSKIN (R), ROCA WEAR(R), ZOO YORK (R), CANNON (R), ROYAL VELVET
(R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In
addition, Iconix owns an interest in the ARTFUL DODGER (R),
ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL(TM), and PEANUTS
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments, Iconix manages its brands to drive greater consumer
awareness and equity.
About the American Academy of Pediatrics
The American Academy of Pediatrics is an organization of 60,000
primary care pediatricians, pediatric medical subspecialists and
pediatric surgical specialists dedicated to the health, safety and
well-being of infants, children, adolescents and young adults. For
more information, visit www.aap.org.
SOURCE MilkPEP