Op Announces Multi-Celebrity Marketing Campaign
April 08 2009 - 8:30AM
PR Newswire (US)
AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody
Jenner, Cody Linley and Bow Wow to Appear in the Brand's Spring
Campaign NEW YORK, April 8 /PRNewswire-FirstCall/ -- Iconix Brand
Group, Inc. (NASDAQ:ICON) (the "Company") announced today that
AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody
Jenner, Cody Linley and Bow Wow will star in the print, outdoor and
online marketing campaign dubbed "Summer of Music" for the
Company's brand, Op. The television, film and music personalities
appear in the campaign which will debut this month in fashion,
lifestyle and entertainment magazines and online at
http://www.op.com/. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090408/NY96086) To create the
"Summer of Music" campaign the brand produced a live Good Charlotte
concert on Westward Beach in Malibu, CA as the backdrop of the
photo shoot. The creative showcases the cast of Op celebrities
enjoying the Good Charlotte concert on the beach in typical laid
back Op style. The campaign showcases the new spring and summer Op
collections, which are exclusively available at Wal-Mart and
http://www.walmart.com/op in the Unites States, Canada and Mexico.
AnnaLynne McCord stated, "It's a fun shoot to get together with all
these actors and entertainers and get to do something where we are
having a good time and be in fun clothes. I love the pink bathing
suit and the little t-shirts and shorts, they were my favorites
from the shoot." Joel Madden said, "When they asked if I wanted to
be involved, I was like definitely! Op is a classic California
skating and surfing brand. It's very cool for us. It's a natural,
easy collaboration for Good Charlotte. We don't get to play a lot
of shows on the beach so it's cool to be here today playing on the
beach for Op." Dari Marder, Chief Marketing Officer, Iconix Brand
Group, Inc., commented, "We enlisted diverse stars from the worlds
of television, film and music and threw in a live Good Charlotte
rock concert to create the 'Summer of Music' campaign. Op is all
about good friends, good times and great casual clothing." Bow Wow
added, "Op is a brand that's been around longer than I have. I am
excited to be a part of the 'Summer of Music' campaign and show a
fresh new side of Op." "Being from California, I basically grew up
wearing Op. It's really cool for me to now be part of their new
campaign," said Brody Jenner. The campaign was shot by photographer
Larry Bartholomew who is known for his candid shooting style and
lifestyle shots. In addition to the campaign, the celebrities will
host a launch party in California this summer and make personal
appearances on behalf of the brand. Op's 'Summer of Music' campaign
will be featured as a pull-out calendar in various magazines and
the brand will be participating in music festivals and other music
driven activities throughout the summer. In 2008, Op re-launched
with a highly successful national ad campaign featuring Rumer
Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete
Wentz, Corbin Bleu and Wilmer Valderrama. The Op collection is
available exclusively at Wal-Mart. About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S(R),
BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R) RAMPAGE(R) MUDD(R),
LONDON FOG(R), MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R), ROCA
WEAR(R), CANNON(R), ROYAL VELVET(R), FIELDCREST(R), CHARISMA(R),
STARTER(R) and WAVERLY (R). The Company licenses its brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through
its in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity. Contact: Maria Dolgetta Director of Public Relations
212.819.2084 http://www.newscom.com/cgi-bin/prnh/20090408/NY96086
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Director of Public Relations of Iconix
Brand Group, Inc., +1-212-819-2084, Web Site:
http://iconixbrand.com/
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