Kohl's Department Stores & Iconix Brand Group Announce New Agreement to Exclusively Offer MUDD Branded Apparel, Accessories, ...
December 10 2008 - 8:00AM
Business Wire
Kohl�s Corporation (NYSE:KSS) and Iconix Brand Group, Inc.,
(NASDAQ:ICON) (�Iconix�) today announced a multi-year licensing
agreement naming Kohl�s as the exclusive U.S. retailer � with
license to design and produce � MUDD apparel, accessories, jewelry
and domestics, beginning July 2009. This partnership expands Kohl�s
current MUDD merchandise assortment in Kohl�s stores nationwide and
Kohls.com. This exclusive agreement aligns with Kohl�s strategy of
offering exclusive world class brands to shoppers nationwide.
�We�re pleased the agreement with Iconix, one of our valued
business partners, will enhance the MUDD brand�s presence in store
and grow our portfolio of exclusive offerings,� said Don Brennan,
senior executive vice president for Kohl�s Department Stores.
�While the economy remains challenging, we know our exclusive,
world class brands are resonating with customers and giving
shoppers one more reason to embrace Kohl�s as their destination for
inspiring, relevant and affordable merchandise.� The MUDD
collection is fresh, hip, casual and offers on-trend colors, styles
and washes at a great price. Kohl�s currently carries the brand�s
girl�s and junior�s bottoms, footwear and jewelry. The collection
will expand to include girl�s and junior�s apparel, intimate
apparel, sleepwear, and accessories. Neil Cole, chairman and CEO of
Iconix commented, �This partnership will transform MUDD into a
total lifestyle concept and provide Kohl�s with yet another
powerful national brand that has over 90 percent awareness. We have
experienced the power of Kohl�s with our Candie�s exclusive license
agreement which has been expanded into over 30 product categories
across the store. We look forward to similar long term growth and
expansion for the MUDD business.� Kohl�s will lead the product
design, manufacturing, production, distribution, sales and
marketing of the MUDD collection. Under the agreement, Kohl�s does
not have the exclusive rights to MUDD footwear. MUDD is the latest
collection to be added to Kohl�s existing line-up of exclusive
world class brands which includes names like Simply Vera Vera Wang,
ELLE Contemporary Collection, Chaps, Abbey Dawn designed by Avril
Lavigne, Candie�s, daisy fuentes, FILA SPORT and Food Network.
About Kohl�s Department Stores Based in Menomonee Falls, Wis.,
Kohl�s (NYSE: KSS) is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. Kohl�s operates 1,004 stores in 48
states. A company committed to the communities it serves, Kohl�s
has raised more than $102 million for children�s initiatives
nationwide through its Kohl�s Cares for Kids� philanthropic
program. For a list of store locations and information, or for the
added convenience of shopping online, visit www.kohls.com. About
Iconix Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and
markets a growing portfolio of consumer brands including CANDIE'S
(R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD
(R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA
WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R)
STARTER (R) and WAVERLY (R). The Company licenses its brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through
its in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity.
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