Elizabeth Arden, Inc. Enters into Licensing Agreement with Iconix Brand Group, Inc. to Launch Rocawear Fragrance, Skincare, and
November 05 2007 - 7:47AM
PR Newswire (US)
Rocawear co-founder Shawn 'Jay-Z' Carter to provide creative vision
for the collections NEW YORK, Nov. 5 /PRNewswire-FirstCall/ --
Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty
products company, has entered into an exclusive global licensing
agreement with Iconix Brand Group, Inc. (NASDAQ:ICON)("Iconix") for
the development, marketing and distribution of men's and women's
fragrance, cosmetics, and skincare products with the leading
lifestyle apparel brand Rocawear(R). A debut fragrance is planned
to launch in the fall of 2008. "Elizabeth Arden and Iconix have a
successful history together, and we are thrilled to grow our
relationship with this dynamic collaboration," said E. Scott
Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.
Iconix purchased the Rocawear brand in March of 2007. Rocawear is a
dominant lifestyle brand with a wide range of customers and
categories including sportswear, footwear, outerwear, handbags,
belts, loungewear, big & tall, headwear, jewelry, sunglasses
and children's clothing. Since its inception in 1999, its appeal
has expanded beyond national borders to become a brand of
international significance with annual retail sales of over $700
million. Rocawear co-founder Shawn Carter spearheads all product
development, marketing and licensing for Rocawear. "The Rocawear
name connects with the customer we want to attract. Adding Rocawear
to our lineup of lifestyle fragrance brands allows us to further
diversify our multi-dimensional brand portfolio and expand our
reach to a young, modern consumer. Elizabeth Arden's leadership in
fragrance, coupled with the creative involvement of Shawn "Jay-Z"
Carter and the team at Rocawear and Iconix, will provide us with a
strong platform for success," added Beattie. Commenting on the new
launch, Shawn Carter, stated, "We are excited to partner with an
industry giant such as Elizabeth Arden. The combination of their
expertise in fragrance and our ability to affect popular culture
will produce some incredible products and breathe excitement into
the category." Neil Cole, Chairman and CEO, Iconix, stated, "We are
excited about the launch of the first ever Rocawear fragrance next
fall. This is a significant step in the evolution of the Rocawear
brand and a large long-term growth opportunity. The excitement and
advertising surrounding the launch next fall will make Rocawear
more visible than it has ever been and benefit the entire brand
franchise." Financial terms of the agreement were not disclosed.
Elizabeth Arden is a global prestige beauty products company. The
Company's portfolio of brands includes the Elizabeth Arden
fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth
Arden green tea and Elizabeth Arden Mediterranean; the Elizabeth
Taylor fragrance brands: White Diamonds and Elizabeth Taylor's
Passion; the fragrance brands of Britney Spears: curious Britney
Spears, fantasy Britney Spears and Britney Spears believe; the
Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance
with Love ... Hilary Duff; the Danielle Steel fragrance Danielle by
Danielle Steel; the lifestyle fragrances: Daytona 500, Design,
Giorgio Beverly Hills, the HUMMER(TM) Fragrance for Men, PS Fine
Cologne for Men, White Shoulders and Wings; and the designer
fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, GANT,
Geoffrey Beene's Grey Flannel, Halston and Halston Z-14, and
Nanette Lepore; the Elizabeth Arden skin care lines, including
Ceramide, Intervene and PREVAGE(TM) anti-aging treatment and the
Elizabeth Arden color cosmetics line. Iconix Brand Group Inc.
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO
(R) OCEAN PACIFIC (R), DANSKIN (R) ROCAWEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R) and CHARISMA (R). The Company licenses
it brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public
relations agency, markets its brands to continually drive greater
consumer awareness and equity. DATASOURCE: Elizabeth Arden, Inc.
CONTACT: Gretchen Dowling of Elizabeth Arden Public Relations,
+1-212-261-1249, Web site: http://www.elizabetharden.com/
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