Nickelodeon Partners with Danskin to Launch Line of Dance and Athleisure Wear Inspired by JoJo Siwa
November 20 2017 - 10:00AM
Business Wire
First-Ever Kids Collaboration for
Danskin
Nickelodeon announced today its partnership with Danskin, the
135-year-old heritage dance and activewear brand owned by Iconix
Brand Group (NASDAQ: ICON), to launch two collections inspired by
Nick star JoJo Siwa. The partnership includes JoJo Freestyle by
Danskin, a collection of traditional dancewear, gymnastics and
athleisure apparel available now exclusively in-store and online at
Target, and JoJo by Danskin, launching in Spring 2018 at Kohl’s.
Both collaborations mark Danskin’s first-ever foray into co-branded
kids’ lines.
“JoJo is a TV star, singer and social media influencer, but her
first love is dancing and it’s something she’s still incredibly
passionate about today. That’s what makes this collaboration with
Danskin so authentic and such a natural fit,” said Jose Castro,
Senior Vice President, Softlines, Nickelodeon. “Nickelodeon’s
partnership with Danskin allows us to venture into yet another new
aisle with JoJo, while working with the most iconic name in dance
apparel.”
“Danskin has been integrated into the world of dance and fitness
apparel for decades, and we are excited to extend the brand’s
connection to a younger generation through our first co-branded
kids partnership with JoJo Siwa,” said Jamie Cygielman, Chief
Marketing Officer, Iconix Brand Group. “JoJo’s fun, fearless and
inspiring attitude and lifestyle rooted in dance seamlessly matches
Danskin’s continuing commitment to connect with and encourage young
girls to dream big.”
The JoJo Freestyle by Danskin collection, available now at
Target, incorporates JoJo’s vibrant personality with her signature
rainbow print, bows, and inspiring graphic quotes that include
“Dream, Dance, Love.” JoJo by Danskin, available at Kohl’s in April
2018, is accented with gold foil detailing and rhinestones in an
array of pastel colors.
Nickelodeon’s collaboration with Danskin is the latest offering
in an expanding line of consumer products inspired by 14-year-old
Siwa. Additional products available now span categories including
accessories, apparel, arts and crafts, beauty, consumer
electronics, home goods, toys and more.
Siwa can next be seen in the 91st Annual Macy’s Thanksgiving Day
Parade, performing on Nickelodeon’s Shimmer and Shine float.
Additionally, she will serve as host Nick Cannon’s sidekick on
Nickelodeon’s Lip Sync Battle Shorties, a spinoff of Spike’s
Emmy-nominated global phenomenon, Lip Sync Battle. The ten-episode
series, which features real-life kids lip-syncing pop songs in
celebration of their favorite artists, will premiere in early 2018,
with a holiday special set to air on Sunday, Dec. 3, at 7 p.m.
(ET/PT).
About Iconix Brand Group:
Iconix Brand Group, Inc. owns, licenses and markets a portfolio
of consumer brands including: CANDIE'S (R), BONGO (R), JOE BOXER
(R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN
PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET
(R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO
YORK (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), MARC ECKO
(R), and ARTFUL DODGER. In addition, Iconix owns interests in the
MATERIAL GIRL (R), ED HARDY (R), TRUTH OR DARE (R), MODERN
AMUSEMENT (R), BUFFALO (R), and PONY (R) brands. The Company
licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution
in both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments, Iconix manages its brands to drive greater consumer
awareness and equity.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more thanf 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
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version on businesswire.com: http://www.businesswire.com/news/home/20171120005678/en/
Press:For Nickelodeon:Talia YatesTalia.yates@nick.comorFor
Danskin:Caroline Hawkinschawkins@iconixbrand.com
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