Rampage Announces World Famous Supermodel, Gisele Bundchen as Its New Spokesperson
January 28 2009 - 8:30AM
PR Newswire (US)
Iconix Brand Group (NASDAQ: ICON) (the "Company") announced today a
partnership with Brazilian supermodel, Gisele Bundchen to appear in
its Rampage brand's 2009 marketing campaign. Gisele will be the
spokesperson for the contemporary brand for the next two seasons.
The first campaign will debut this spring in April issues of
fashion and lifestyle magazines such as Cosmopolitan and Marie
Claire as well as be featured on outdoor advertising and online at
various fashion and lifestyle websites. Gisele replaces model and
philanthropist Petra Nemcova who appeared in the brand's
advertising for two and half years. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090128/NY63153 ) "What I like
about Rampage is that it works for everyone," said Gisele Bundchen
as she worked closely with the stylist to choose her favorite looks
from the many racks of Rampage clothing on set. Dari Marder, Chief
Marketing Officer, Rampage, commented, "We are thrilled to announce
Gisele as the new face of Rampage. She epitomizes the Rampage woman
- beautiful, sexy, confident and independent. Working with the
world's most successful supermodel instantly elevates the Rampage
brand and we look forward to working with Gisele throughout the
year." "This is an exciting time for the brand as we continue to
grow our Macy's and other department stores business but also
expand into new retail distribution such as Dillard's and
Nordstrom. The announcement of Gisele as the brand's new
spokesperson could not have come at a better time, there is a
tremendous amount of positive energy surrounding the brand. We have
recently expanded to bridge the existing junior business to a
growing opening price point for the contemporary market," commented
Kimberly Lee Minor, Vice President of Brand Management, Rampage.
The campaign shot by renowned photographer Mario Sorrenti features
Gisele in multiple set ups such as, posing by the pool and against
various backdrops in the all white Beverly Hills estate. Gisele's
striking beauty and natural sexiness is exhibited throughout the
campaign as she models Rampage clothing and accessories. Rampage is
known for making women feel confident and stylish and gives them
the essentials to transform a day to evening look in an instant.
The campaign was created by the Iconix in-house marketing team.
Rampage products are sold at better department stores nationwide
and at http://www.rampage.com/. Iconix Brand Group, Inc.
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R),
MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R),
ROYAL VELVET(R), FIELDCREST(R), CHARISMA(R), STARTER(R) and
WAVERLY(R). The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Contact: Maria Dolgetta Public Relations Director Iconix Brand
Group, Inc. 212.819.2084
http://www.newscom.com/cgi-bin/prnh/20090127/NY63153
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Public Relations Director of Iconix Brand
Group, Inc., +1-212-819-2084, Web Site: http://www.iconixbrand.com/
http://www.rampage.com/
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