NEW
YORK, May 16, 2023 /PRNewswire/ -- Dotdash
Meredith (DDM), the largest publisher in America, today launched
D/Cipher, a groundbreaking ad targeting tool that makes
intent-based targeting at scale a reality, without cookies.
D/Cipher connects advertisers to consumers in key moments of
intent – as they make decisions, take action, and pursue their
passions across DDM's more than 40 iconic brands, on all devices
and platforms. Critically, D/Cipher unlocks Apple (iOS) audiences
that have been unreachable by advertising cookies for the past two
years, estimated at more than 50% of U.S. digital users.
Developed and built by a world-class data science team based on
billions of proprietary consumer interactions and content signals,
D/Cipher identifies and harnesses consumer intent associated with
every piece of DDM's expert-created, actionable, and brand-safe
content. D/Cipher allows marketers to connect directly with
consumers across all trusted DDM brands, like Allrecipes, PEOPLE,
BHG, Byrdie, InStyle, Verywell, FOOD & WINE, Travel &
Leisure, Southern Living, Verywell, The Spruce, and Investopedia.
DDM brands help 30 million people each day, and D/Cipher gets
smarter with each interaction.
"At DDM, our billions of historical consumer signals offer a
unique window into how people make decisions and the intent behind
their actions," said Joetta Gobell,
PhD, SVP, Data Strategy and Insights at DDM. "D/Cipher uniquely
translates user intent into targetable marketing segments so
advertisers can reach the right person at the right time with the
right message, at scale," she said.
As part of the launch, DDM is also announcing the new Dotdash
Meredith Performance Guarantee. For marketers using D/Cipher Intent
Targeting, DDM will guarantee a performance lift vs. cookie-based
or other based audience-based targeting.
"The biggest problem with online advertising today is that
cookies don't work and are going away," said Neil Vogel, CEO at DDM. "We are the only
publisher able to combine iconic brands, scale, and intent-driven
data to solve this. We can now target based on user needs and
intent in a way that is markedly superior to cookie or
audience-based targeting. And we guarantee it."
For more on D/Cipher, visit dotdashmeredith.com/advertising.
About Dotdash Meredith
Dotdash Meredith is the largest
print and digital publisher in America. Nearly 200 million people
trust us each month to help them make decisions, take action, and
find inspiration. Dotdash Meredith's over 40 iconic brands include
PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The
Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern
Living. Dotdash Meredith is based in New
York City and is an operating business of IAC (NASDAQ:
IAC).
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SOURCE Dotdash Meredith