NEW YORK, April 8, 2021 /PRNewswire/ -- Vimeo, the world's
leading all-in-one video solution, and Constant Contact, a leading
online marketing and ecommerce platform, today announced a
strategic partnership aimed at bringing the power of video to
hundreds of thousands of marketers globally. Vimeo — the first
fully-integrated video partner for Constant Contact's suite of
tools — will now power scalable video creation, hosting, and
management directly within Constant Contact's marketing
platform.
Following the launch of Vimeo's new video marketing capabilities
earlier this year, this integration unlocks access to Vimeo's full
suite of tools designed to help marketers reach and convert new
customers with video. Constant Contact users will enjoy the ability
to easily create and distribute eye-catching marketing videos,
embed gifs in email campaigns, capture leads with contact forms and
sync them to their Constant Contact accounts, and measure video
performance from one secure dashboard.
"Including video and other dynamic content directly in email
marketing campaigns is one of the best ways to improve
performance," said Joe Ribaudo,
Director of Channel Marketing at Constant Contact. "By combining
Constant Contact's powerful email marketing tools with Vimeo's
all-in-one video solutions, we're empowering business leaders to
embrace their creativity and build immersive email campaigns that
convert. The ability to translate these video views into business
leads also provides new possibilities for brands who fuse their
ecommerce strategy with email marketing."
"Video is proven to be one of the most effective ways for
marketers to reach and engage customers online. But the barriers
for producing video remain high. Vimeo is committed to integrating
our simple, easy-to-use capabilities across the web so every
business can successfully use video in their campaigns. We're
thrilled to bring our world-class tools to Constant Contact's
community," said Richard Bloom, SVP
of Business Development at Vimeo.
Constant Contact is the latest Powered by Vimeo partner,
joining GoDaddy, Shopify, Facebook, Eventbrite, Pinterest, and
Patreon. Vimeo is focused on strategic partnerships to empower more
businesses and marketers to succeed with video.
To learn more about Powered by Vimeo, please visit:
vimeo.com/partners.
About Vimeo
Vimeo is the world's leading all-in-one
video software solution. Our platform enables any professional,
team, and organization to unlock the power of video to create,
collaborate and communicate. We proudly serve our growing community
of over 200 million users — from creatives to entrepreneurs to the
world's largest companies. Vimeo is an operating business of IAC
(NASDAQ:IAC). Learn more at www.vimeo.com.
About Constant Contact
Constant Contact, an
established leader in online marketing, simplifies the complex task
of marketing your business so you can achieve real results and sell
more online. Whether it's setting up a website and online store,
leveraging social and search features to get new customers, or
sending great-looking emails with the power to drive more sales, we
combine the right tools and advice to help get the results you
want. Plus, our award-winning team of marketing advisors is there
for each customer, every step of the way. For more information,
visit: www.constantcontact.com.
View original
content:http://www.prnewswire.com/news-releases/vimeo-brings-the-power-of-video-to-constant-contact-301265026.html
SOURCE Vimeo