HPOL Harris Interactive, Inc. (MM)

Harris Interactive® (NASDAQ:HPOL), a leading global custom market research firm, today announced that Jeni Lee Chapman has joined the company as its Executive Vice President, Global Brand and Communication Consulting. Chapman brings nearly 18 years of market research and client management experience with a particular focus on applying relevant research to help marketers optimize what they spend on supporting their brands, and connect how that translates into brand awareness and ultimately market share. She will oversee the company’s global brand and marketing communications consulting, working to refine a product portfolio in brand strategy, communication development/testing, and tracking, worldwide. She will report to George Terhanian, President of Global Solutions.

Chapman served as Executive Vice President at Perception Research Services since early 2009, with responsibilities for Account Management and Marketing. While there, she handled the roll out of a large strategic global relationship with a leading consumer packaged goods company as well as leading the development of strategic partnerships in areas such as biosensory research.

Prior to that role, Chapman was at TNS for 12 years, where she held several senior leadership positions in the Brand and Communication areas, including her role as EVP for the TNS Brand Practice where she managed a team of over 100 employees. In this capacity, she leveraged vertical relationships to build advertising and brand focused research opportunities, contributing to impressive revenue and profit growth. At TNS, Chapman managed cross-functional sales and project teams, effectively creating linkages with TNS’ vertical businesses following the company’s merger with NFO WorldGroup.

Before her time at TNS, Chapman served at NFO as its Vice President, International Research Champion North America, building the advertising and brand communications area with an initial focus on generating multi-country business with existing U.S. clients.

"Jeni is an impressive thought leader with a demonstrated understanding of the implications of the changing media landscape on brand and communications research, and a strong track record of growing sales and revenues on a sustainable basis,” said Terhanian. “I am confident that her proven market research and general management skills will contribute to the future success of Harris Interactive.”

Stated Chapman, “I am strongly motivated by applying innovation and strategic vision to contribute to the growth of a business, and am thrilled to be joining a company that shares my outlook and that has such a rich history as a leader in the market research industry.”

Preceding her time with TNS, Chapman was Director of International Research at Demoscopia in Madrid, where her focus was on producing custom research for the Spanish and international client base.

Chapman holds a Bachelors Degree in International Relations and Spanish from the Maxwell School at Syracuse University. She is a member of several industry organizations and often speaks at market research industry events.

Cautionary Note Regarding Forward Looking Statements

Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, among others, statements as to future economic performance, projections as to financial items, estimates, and plans and objectives for future operations, products and services. In some cases, you can identify forward-looking statements by terminology such as, “may”, “should”, “expects”, “plans”, “anticipates”, “feel”, “believes”, “estimates”, “predicts”, “potential”, “continue”, “consider”, “possibility”, or the negative of these terms or other comparable terminology. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, without limitation, risks detailed in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K, as updated quarterly in our Quarterly Reports on Form 10-Q to reflect additional material risks. The Company has filed its reports on Forms 10-K and 10-Q with the Securities and Exchange Commission, and they are available under the Investor Relations section of our website at www.harrisinteractive.com. You are urged to consider these factors carefully in evaluating such forward-looking statements and are cautioned not to place undue reliance on them. The forward-looking statements are qualified in their entirety by this cautionary statement.

About Harris Interactive

Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.

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Harris Interactive, Inc. (MM) (NASDAQ:HPOL)
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