DAVIDsTEA Inc. Now Available in Le Germain and Alt Hotels Across Canada, and Continues North American Expansion With the Open...
December 10 2015 - 4:03PM
DAVIDsTEA Inc. (NASDAQ:DTEA)("DAVIDsTEA") today announced that it
is continuing to expand its business in the Hotel, Restaurants and
Institutions ('HRI') sector.
Le Germain Hotels across Canada will offer a variety of
DAVIDsTEA's tea sachets, as part of the hotel's complementary guest
beverage service. Additionally, Le Germain guest rooms will be
stocked with a kettle, a set of DAVIDsTEA Bubble Tea Cups, and
Japanese Sencha and Mother's Little Helper tea sachets. A variety
of tea sachets will also be available for purchase at all Alt Hotel
locations.
"We continue to expand our customer base and build our brand
awareness, including through further development of our
omni-channel strategy in North America," said Sylvain Toutant,
President and Chief Executive Officer. "As a featured supplier for
Le Germain Hotels and Alt Hotels, we believe this will be an
opportunity to increase our brand visibility in North America."
"We are proud to partner with DAVIDsTEA, a strong Canadian brand
that offers a quality product. Our guests will certainly appreciate
this new offering in our properties across the country," said
Christiane Germain, Co-president of Group Germain Hotels.
DAVIDsTEA's New Locations
The new Village at Topanga store in Canoga Park, CA represents
the Company's second store in the Southern Californian market.
Additionally, Liberty Center in Liberty Township, OH, 3rd Ave in
Burlington, MA and Church Street, Burlington VT, join as new
locations across the United States. The Company's new stores also
include Canadian openings, namely Bower Place in Red Deer, AB,
Hillcrest in Richmond Hill, ON, Carrefour Angrignon in Lasalle, QC,
Galeries St. Hyacinthe in St. Hyacinthe, QC, and Promenades
Beauport in Quebec, QC. These nine new stores feature DAVIDsTEA's
full line of teas, gifts and accessories, including the brand's
limited edition Holiday collection.
The Village at Topanga boasts over 260
retailers. This Lifestyle center is located in Canoga Park, CA, and
represents our second opening in Southern California.
Liberty Center represents our entry into the
Ohio market, and is situated between Cincinnati and Dayton, OH.
Hillcrest is located in Richmond Hill, ON, just
30 minutes away from Toronto's Downtown Core. This regional
shopping centre is home to over 125 stores and services.
Bower Place is one of Central Alberta's largest
shopping destinations. This location represents a new market for
us, with over 115 retailers.
About DAVIDsTEA
DAVIDsTEA is a fast-growing branded beverage company, offering a
differentiated selection of proprietary loose-leaf teas,
pre-packaged teas, tea sachets and tea-related gifts and
accessories. As of October 31, 2015, the Company owned and operated
183 DAVIDsTEA stores throughout Canada and the United States. The
Company is headquartered in Montréal, Canada.
Can't make it to a store? Shop around the clock at
davidstea.com
About Group Germain Hotels Ranked among
Canada's 50 Best Managed Companies, Group Germain Hotels is a
family-owned business from Quebec City that owns and operates the
Le Germain Hotels and the no-frills-chic Alt Hotels across Canada.
The company is known for its irreproachable warmth and the
impeccable style of its hotels. Each year, its team of 750
employees welcomes guests for a total of 325,000 overnight stays,
bringing the total number of stays to about 3 million since the
opening of the first hotel in 1988. For more information, visit
www.groupegermain.com.
CONTACT: For more information:
Kelly McDougald, Corporate Communications Specialist
k.mcdougald@davidstea.com
514.739.0006 x231
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