Cypress TrueTouch™ Solution Drives Touchscreens for HTC’s Hot New HTC 7 Surround and HTC 7 Mozart Phones
December 08 2010 - 9:00AM
Business Wire
Cypress Semiconductor Corp. (Nasdaq: CY) today announced that
HTC has selected the TrueTouch™ solution from Cypress to implement
the touchscreens in the hot new HTC 7 Surround and HTC 7 Mozart
mobile phones. Both of the new smartphones are based on the
Windows® Phone 7 Series recently introduced by Microsoft.
The HTC 7 Surround phone offers a 3.8-inch, WVGA, multi-touch
screen with pinch-to-zoom capability. It boasts a unique, slide-out
speaker that delivers Dolby Mobile™ and SRS WOW HD™
virtual surround sound for a great multi-media experience. The HTC
7 Surround is available from AT&T.
The HTC 7 Mozart phone offers a 3.7-inch, WVGA, multi-touch
screen, also with pinch-to-zoom capability. Crafted from a single
piece of brushed aluminum — it’s a phone that’s slim, smart and
strong. The HTC 7 Mozart also offers high fidelity, virtual
surround sound with SRS WOW HD™. The HTC 7 Mozart is available from
T-Mobile.
HTC chose TMA340 TrueTouch controllers, which offer Cypress’s
latest-generation performance. The devices have an integrated
analog sensing engine for the industry’s fastest and most accurate
touchscreen user experience. This responsiveness allows tracking of
multiple fingers simultaneously with precise x-y locations and
without user delays or problems with erroneous “ghost” responses.
The devices also offer Cypress’s legendary noise immunity and very
low power consumption – an ideal combination for today’s smartphone
market.
The TrueTouch solution is natively supported in the Windows
Phone 7 Series platform. This support allowed HTC to implement its
touchscreen interfaces without the need for developing external
drivers or custom software development, speeding
time-to-market.
“It’s exciting to add HTC as a key partner in our mobile handset
touchscreen business. Both of our companies are committed to
bringing world-class technology to consumers,” said Norm Taffe,
executive vice president of Cypress’s Consumer and Computation
Division. “And we’re very pleased to see Windows Phone 7 devices
with TrueTouch available on the market. Developments such as these
validate our strategy of offering the market’s most comprehensive,
leading-edge set of touchscreen solutions.”
About TrueTouch
The flexible TrueTouch solution allows customers to rapidly
develop leading-edge solutions without having to buy turnkey
modules. They have a choice of using touch sensors (glass or film)
and LCDs from preferred partners, and can develop innovative
mechanical designs ranging from flat to curved surfaces of varying
thickness. In addition, TrueTouch devices offer Cypress’s legendary
noise immunity with patented capacitive sensing technology that
enables flawless operation in noisy RF and LCD environments.
The next-generation high performance TMA300 multi-touch
all-point family provides best-in-class scan times for true
multifinger touch and superior signal-to-noise ratio for the most
demanding touchscreen applications. Additional information about
the TrueTouch solution is available at
www.cypress.com/go/TrueTouch.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable
solutions that provide customers with rapid time-to-market and
exceptional system value. Cypress offerings include the flagship
PSoC® programmable system-on-chip families and derivatives such as
PowerPSoC® solutions for high-voltage and LED lighting
applications, CapSense® touch sensing and TrueTouch™ solutions for
touchscreens. Cypress is the world leader in USB controllers,
including the high-performance West Bridge® solution that enhances
connectivity and performance in multimedia handsets. Cypress is
also a leader in high-performance memories and programmable timing
devices. Cypress serves numerous markets including consumer, mobile
handsets, computation, data communications, automotive, industrial
and military. Cypress trades on the Nasdaq Global Select Market
under the ticker symbol CY. Visit Cypress online at
www.cypress.com.
Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West
Bridge are registered trademarks and TrueTouch is a trademark of
Cypress Semiconductor Corp. All other trademarks are property of
their owners.
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