Crocs Honored with Plus Award for Innovative Children’s Collections

Crocs, Inc. (NASDAQ: CROX) today announced that it was awarded the 2011 Footwear Plus Award for Design Excellence in the Children’s category at the 13th Annual Plus Awards presented by Footwear Plus, the industry’s leading fashion magazine.

Crocs' new Hover Sneak helped Crocs land the Plus Award (Photo: Business Wire)

The 2011 awards were presented in New York City Feb. 2 as part of an “Industry Appreciation” party co-sponsored by the Fashion Footwear Association of New York (FFANY). Approximately 300 industry members, including a broad range of retailers came together for the event, with thousands more casting votes online over the past several weeks to pick this year’s winners.

“Crocs is honored to be recognized by our industry peers with this prestigious award,” said Dale Bathum, Crocs’ Senior Vice President of Product. “Our brand has a rich history of delivering fun, colorful, and easy on/off children’s products that speak to the playful aesthetic which kids love. This award acknowledges our unique approach to design – innovative and interactive elements on the outside with Crocs’ iconic comfort on the inside – that has continued to make Crocs shoes a favorite with children around the world for the past 10 years.”

This year there were 20 Plus Award categories, spanning the breadth of the footwear market, including children’s, athletic, dress, comfort, boots and wellness categories. Crocs was honored as the winner of the Children’s category.

“Congratulations to Crocs on winning the Plus Award in the ‘Children’s’ category,” stated Greg Dutter, Editorial Director of Footwear Plus magazine. “The brand delivered a myriad of whimsical, colorful designs (most notably its color-changing Crocs Chameleons collection) that captivated kids nationwide. In addition, the brand’s launch of its ‘School Approved’ symbol served as an effective way to reassure parents in their purchases.”

The Crocs’ children’s line will continue to evolve to include rain boots, licensed properties, and new sneaker styles, all launching this year. For more information, please visit www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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