Crocs Launches New Branded Retail Store Design in Three U.S. Mall Locations
November 15 2011 - 4:04PM
Business Wire
Crocs, Inc. (NASDAQ: CROX) opens the doors to three new concept
stores this week. The new shops are designed to drive a holistic,
engaging approach to the Crocs retail experience. They are located
in three busy shopping destinations: Mall of America in
Bloomington, Minn.; Barton Creek in Austin, Tex.; and Streets at
Southpoint in Durham, N.C.
From brand interpretation to visual merchandising elements,
Crocs’ new store design provides a retail experience rather than
just a retail space. Crocs worked with leading architecture and
design firm Callison to create unique design elements
including:
- An iconic entryway and strategically
located visual merchandising areas within the storefront, enticing
customers’ interest and drawing them into the store
- An engaging, fun and high-touch
environment, inviting consumers to explore, interact and shop
- An intuitive store that is easily
navigated, allowing consumers to discover new footwear styles from
among the more than 250 styles now offered by Crocs
- A platform for our cross-channel retail
strategy, including the option for customers to purchase shoes
through crocs.com if a particular style is not available in
store
“This new concept store is a key part of our long-term strategic
plan. We set out to merchandise our diverse product mix, as well as
create a space that is flexible and can adapt to our evolving brand
direction and merchandising offering,” said John McCarvel,
president and chief executive officer of Crocs, Inc. “Moreover,
we’ve delivered a store design experience that capitalizes on the
existing connection between the Crocs brand and its core customer
base, while also attracting new customers less familiar with the
brand.”
“Our design teams work with innovative retail leaders around the
world to provide comprehensive design services that impact their
business goals,” said MJ Munsell, principal of global retail at
Callison. “The partnership with Crocs is a perfect example of how
the collaboration was able to deliver a new branded retail concept
by managing all aspects of the design. The result is a concept that
feels like a journey taking customers through lifestyle vignettes
that help them discover Crocs in a whole new way.”
For more details on store locations and grand opening
celebration, please visit www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play.
Visit www.crocs.com for additional information.
About Callison
Callison is an international architecture firm specializing in
retail, mixed-use, corporate, hospitality, residential, urban
planning, mission critical and healthcare in markets worldwide with
offices in Seattle, Beijing, Dallas, Dubai, London, Los Angeles,
Mexico City, New York, Scottsdale and Shanghai. Founded in 1975,
Callison creates places that amplify market share for Fortune 500
companies and international leaders with a design approach
that drives business goals.
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