Crocs, Inc. Hosts Inaugural Global Sales Meeting

Today, Crocs, Inc. (NASDAQ: CROX) wrapped up its inaugural global sales meeting in Denver, Colo. Crocs employees from more than 50 countries attended the 2012 sales meeting to preview next season’s new product offerings, fortify the company’s forward momentum over the past 18 months and to kick off Crocs’ 10th anniversary.

The meeting’s theme, “10+, Let’s Make History Again,” highlighted the company’s heritage, while focusing on the company’s future. These themes were echoed by the meeting’s keynote speaker, Scott Bedbury, a former marketing executive for Starbucks and Nike and author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century.

“Crocs is well poised to take its brand to the next level,” said Bedbury. “The next year will be a time of opportunity and expansion if it can further diversify product collections and strengthen its marketing efforts around the world. The brand has achieved world-wide recognition in a short time and with Crocs innovative style and business approach - they are evolving into a true lifestyle brand.”

Crocs President and CEO, John McCarvel, also discussed important lessons learned over the past 10 years, as well as his plan and vision for the company’s future. Specifically, the brand will continue to focus on product innovation, global brand-building and sales channel growth strategies.

“Our global sales meeting was an opportunity to come together as an organization to reflect on our past and celebrate a bright future,” said McCarvel. “The global enthusiasm around our wide portfolio of products was astounding. The new collections exemplify the ways in which we are continuing to innovate and diversify our product offerings and I’m confident they will appeal to a variety of retail partners.”

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

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