Analyst Study on Nike Inc. and CROCS Inc. -- Customers Want Shoes That Do More
December 08 2010 - 8:17AM
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Companies producing footwear have seen positive results so far
this year and hope to continue the trend through the holiday
season. Innovation is proving all important in the footwear
industry and those such as Nike Inc. which are spending time on
design have been gaining market share. Some like CROCS Inc. have
been releasing new toning lines designed to provide your legs with
a little extra workout. Others have been working on lighter,
bouncier or even more environmentally friendly shoes. Investors can
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CROCS Inc.
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Successful branding has also aided some companies to gain market
share as the world re-emerges from the recession. Companies have
been promoting at major sporting events, signing popular sporting
names and making iPhone apps to spread their name and secure
customers in new countries as well as at home.
As the Christmas season approaches companies have been making
sure that their products are easily available. Thus, many have been
re-vamping their web offerings as well as opting into new mobile
distribution avenues allowing customer to buy, individualize and
exchange gift cards from their mobile phones.
Footwear companies are suffering less than other areas of
apparel as their cotton demands are lower but they are still being
affected. The American Apparel and Footwear Association recently
appealed to the government to resolve India's export ban which,
alongside Pakistan's low yield and China's rising demand, is
contributing to the sky rocketing prices. Visit us at
http://www.wallstreetequityresearch.com/ to understand the
catalysts and forces driving or affecting companies in the textile
- apparel footwear & accessories industry.
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