AVP Pro Beach Volleyball and Crocs to Part Ways After 2009 Season
August 10 2009 - 6:41PM
PR Newswire (US)
Professional beach volleyball tour and shoe manufacturer to remain
partners for duration of 2009 season LOS ANGELES, Aug. 10
/PRNewswire/ -- AVP Pro Beach Volleyball and Crocs Inc.
(NASDAQ:CROX) will part ways in 2010 after a longstanding
partnership, it was announced today. Crocs has bought out the
remainder of its contract with the domestic professional beach
volleyball tour, but remains title sponsor of the AVP Tour through
the end of the 2009 season, which ends September 26 in Glendale,
Arizona. "Crocs has been a tremendous partner for our sport," said
Jason Hodell, CEO, AVP Pro Beach Volleyball. "Their tour
sponsorship fueled dramatic growth of beach volleyball,
domestically and abroad. The sport simply would not be what it is
today without them and we are grateful." AVP and Crocs first joined
forces in 2006, when Crocs became the official footwear of the AVP
Pro Beach Volleyball Tour. As tour title sponsor, Crocs was able to
link the identity of their unique lifestyle footwear to the beach
lifestyle embodied by the AVP. "We are very proud of the great
partnership we have had with the AVP over the last several years,"
said John Duerden, Crocs CEO. "We want to thank the AVP staff and
players for embracing us as their title sponsor and being great
ambassadors for the Crocs brand. We will miss being involved but
will always have a fondness for the great years we have had as
title sponsor." The AVP is in talks with several brands regarding
2010 tour sponsorship and beyond. For more information on the AVP
Crocs Tour, please visit http://www.avp.com/. AVP on Facebook
Follow the AVP on Twitter Visit the AVP on MySpace About AVP, Inc.:
AVP, Inc. is a leading lifestyle sports entertainment company
focused on the production, marketing and distribution of
professional beach volleyball events worldwide. One of the fastest
growing entities in the sports world, the AVP operates two of the
industry's most prominent national touring series, the AVP Pro
Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor
Tour (launched in 2008). The AVP is set to stage more than 35
events throughout the United States in 2009 and features more than
150 of the top male and female competitors in the sport. AVP
athletes won both the women's and men's gold medals at the 2008
Olympic Games in Beijing, marking the first gold medal sweep by a
single country in the history of Olympic Beach Volleyball. AVP is
headquartered in Los Angeles, Calif. For more information, please
visit http://www.avp.com/. DATASOURCE: AVP Pro Beach Volleyball
CONTACT: Alison Shapiro, Public Relations Manager of AVP Pro Beach
Volleyball, +1-310-426-7112, Web Site: http://www.avp.com/
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