CROX Crocs Inc

Crocs, Inc. (NASDAQ:CROX), today announced a new retail channel strategy at the World Shoe Association (WSA) trade show in Las Vegas designed to elevate the Crocs brand, create more cohesive product alignment for its retail partners and pave the way for its popular, comfortable shoes to be easily available in the wide variety of retail environments where its core customers shop. As part of this evolution, Crocs will offer Everyday, Sport and Style shoe collections featuring its technologically-advanced, proprietary Croslite� material that enhance the performance of Crocs� footwear styles for a range of activities from everyday leisure to active sports. �We believe our new product segmentation strategy provides a competitive edge as Crocs builds for the future,� said Adam Baker, Vice President of Merchandising at Crocs, Inc. �This strategy allows us to tailor our product lines to better meet the needs of our retail partners as we continue to take the lead in the molded footwear category. Additionally, our technical design advantage allows us to outfit Crocs� footwear enthusiasts with products geared directly to their interests, be it fishing pros, fashionistas or soccer moms.� The 2009 Spring/Summer line is the first that will be available to retailers as part of the new Everyday, Sport and Style collections. The three distinct collections feature Crocs� signature comfort combined with innovative design. Retailers can view the Spring/Summer 2009 models, as well as the full Crocs� footwear line, by visiting the Crocs booth #13113 in the South Hall of the Las Vegas Convention Center on July 28-30. Some of the new shoe models from the Spring/Summer 2009 line include: Hanalei (MSRP $54.99), a lightweight wedge with a slim ergonomic design and stylish buckle offers a classic look available in four canvas colors including black, jade, stone and navy Tideline Leather (MSRP $59.99), a modern twist to the classic slip-on, the rich leather upper provides rugged durability with a unique vented midsole in four color waves including chocolate/khaki, khaki, pearl white and black Dead Ahead (MSRP $69.99), a high performance boating shoe that combines Crocs lock� H2O pods for advanced wet traction and the Crocs Exo-Frame that wraps the foot with a protective Croslite� material shell for a supportive fit The Crocs Spring/Summer 2009 collections will be available at retail and online at www.crocs.com beginning in January 2009. About Crocs, Inc. Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs� brand. All Crocs� brand shoes feature Crocs� proprietary closed-cell resin, Croslite�, which represents a substantial innovation in footwear. The Croslite� material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs� footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers. Crocs� shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.