Crocs(TM) Extends Licensing Business with Addition of NFL Branded Footwear and Accessories
January 10 2007 - 10:35AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced that it has expanded its
licensing business with an agreement covering the National Football
League. The agreement, which covers both Crocs footwear and
Jibbitz, allow Crocs� to license agreed logos for all 32 NFL teams,
as well as the League, the Super Bowl and Pro Bowl. Ron Snyder, CEO
of Crocs, stated, �Few sports have a following that is as large and
brand loyal as the NFL and we are thrilled to partner with the NFL
and to provide our customers with additional options in Crocs
styles and a new way to support their favorite teams. Among the
many consumers that have embraced Crocs are those involved in
sports and outdoor activities and we believe these new products
will be a hit for athletes and fans alike.� A limited amount of NFL
branded merchandise will be available before the end of the current
season with a full introduction taking place prior to the start of
the 2007-2008 season. NFL branded products will be available at
www.NFLshop.com and select retail outlets. The agreement adds to
Crocs� library of license agreements, which also includes rights to
all Disney characters and over 75 major colleges and universities.
Similar to the company�s Collegiate Licensing program, the products
include a primary team color for the shoe and an alternate team
color for the heel strap with the team name and/or logos placed on
the heel strap. About Crocs, Inc: Crocs, Inc. is a rapidly growing
designer, manufacturer and retailer of footwear for men, women and
children under the Crocs� brand. All Crocs� brand shoes feature
Crocs� proprietary closed-cell resin, Croslite�, which represents a
substantial innovation in footwear. The Croslite� material enables
us to produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled us to
successfully market our products to a broad range of consumers. In
2006, the company acquired Jibbitz LLC, a unique accessory brand
with colorful snap-on products specifically suited for Crocs shoes.
Today, more than 400 Jibbitz designs are available to consumers for
personalizing and customizing their Crocs� footwear. Crocs are sold
in more than 60 countries and come in a wide array of colors and
styles. Please visit www.crocs.com for additional information.
Forward Looking Statements Certain information contained in this
press release may be deemed to constitute forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements involve known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements to be materially different
from any future results, performances or achievements expressed or
implied by the forward-looking statements. These risks and
uncertainties include, but are not limited to, our ability to
obtain and protect intellectual property rights and other factors
described in our annual report on Form 10-K under the heading "Risk
Factors," and our subsequent filings with the Securities and
Exchange Commission. Readers are encouraged to review that section
and all other disclosures appearing in our filings with the
Securities and Exchange Commission.
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