Crocs(TM) Extends Licensing Business with Addition of NHL Branded Footwear and Accessories
January 10 2007 - 10:30AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced that it has expanded its
licensing business with an agreement covering the National Hockey
League. The agreement, which covers both Crocs footwear and
Jibbitz, allow Crocs� to license agreed logos for all 30 NHL teams
and related NHL properties. Ron Snyder, CEO of Crocs, stated, �The
National Hockey League boasts an incredibly dedicated fan base and
we are thrilled to partner with the League and provide its fans and
our customers with additional options in Crocs styles and a new way
to support their favorite teams. Among the many consumers that have
embraced Crocs are those involved in sports and outdoor activities
and we believe these new products will be a hit for athletes and
fans alike.� �We are pleased to add Crocs quality products to our
consumer products offering,� stated Dave McCarthy, Senior Director
Consumer Products Marketing. �NHL Fans and hockey participants will
appreciate the style and comfort of Crocs as they follow their
favorite teams throughout their active lifestyles." A limited
amount of NHL branded merchandise will be available before the end
of the current season with a full introduction taking place prior
to the start of the 2007-2008 season. NHL branded products will be
available at www.shop.nhl.com and select retail outlets. The
agreement adds to Crocs� library of license agreements, which also
includes rights to all Disney characters and over 75 major colleges
and universities. Similar to the company�s Collegiate Licensing
program, the products include a primary team color for the shoe and
an alternate team color for the heel strap with the team name
and/or logos placed on the heel strap. About Crocs, Inc: Crocs,
Inc. is a rapidly growing designer, manufacturer and retailer of
footwear for men, women and children under the Crocs� brand. All
Crocs� brand shoes feature Crocs� proprietary closed-cell resin,
Croslite�, which represents a substantial innovation in footwear.
The Croslite� material enables us to produce soft, comfortable,
lightweight, superior-gripping, non-marking and odor-resistant
shoes. These unique elements make Crocs� footwear ideal for casual
wear, as well as for professional and recreational uses such as
boating, hiking, hospitality and gardening. The versatile use of
the material has enabled us to successfully market our products to
a broad range of consumers. In 2006, the company acquired Jibbitz
LLC, a unique accessory brand with colorful snap-on products
specifically suited for Crocs shoes. Today, more than 400 Jibbitz
designs are available to consumers for personalizing and
customizing their Crocs� footwear. Crocs are sold in more than 60
countries and come in a wide array of colors and styles. Please
visit www.crocs.com for additional information. Forward Looking
Statements Certain information contained in this press release may
be deemed to constitute forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These statements involve known and unknown risks, uncertainties and
other factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performances or achievements expressed or implied by the
forward-looking statements. These risks and uncertainties include,
but are not limited to, our ability to obtain and protect
intellectual property rights and other factors described in our
annual report on Form 10-K under the heading "Risk Factors," and
our subsequent filings with the Securities and Exchange Commission.
Readers are encouraged to review that section and all other
disclosures appearing in our filings with the Securities and
Exchange Commission. About the NHL The National Hockey League,
founded in 1917, is the second-oldest of the four major team sports
leagues in North America. Today, the NHL consists of 30 Member
Clubs, each reflecting the League�s international makeup, with
players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are
educated, tech-savvy and the youngest of all of the fans of any
other professional sport. The NHL entertains more than 100 million
fans each season in-arena and through its national television -
Versus, NBC, TSN, CBC, RDS and RIS - and radio - Sirius and XM
Radio - partners. HDNet, a national high definition telecast
partner of the NHL, is in its fifth year of NHL coverage. The NHL
Network, the home for the hockey fan, is a 24-hour hockey channel
available on digital cable and satellite throughout Canada. The NHL
Network's schedule is devoted exclusively to the sport of hockey
with a roster that features live games, highlight shows, player
profiles and interviews, vintage hockey, international and amateur
hockey, as well as original and "All Access" programming. The NHL
Network's signature show, "NHL On The Fly," airs nightly during the
season, giving hockey fans live look-ins, highlights and analysis
to NHL games all across the League. Through the NHL Foundation, the
League�s charitable arm, the NHL raises money and awareness for
Hockey Fights Cancer, Hockey�s All-Star Kids and NHL Diversity, and
supports the charitable efforts of all NHL players. The Garth
Brooks Teammates for Kids Foundation is the official children�s
charity of the NHL and the NHLPA. Its Top Shelf Teammates program
contributes financial resources to non-profit organizations that
benefit children's health, education and inner-city services. For
more information on the NHL, log on to NHL.com. NHL is a registered
trademark of the National Hockey League. All Rights Reserved.
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