Today, at Citrix Synergy™, the conference where cloud computing,
networking and virtualization meet, Citrix (NASDAQ:CTXS) announced
a new “Citrix HDX™ Ready System-on-Chip (SoC)” initiative, designed
to enable an entirely new generation of devices to deliver
high-definition virtual apps and desktops at an unprecedented low
cost using the company’s market-leading HDX technology. By
incorporating Citrix HDX technology directly into silicon, the new
program will expand the market for virtual apps and desktops beyond
traditional computing devices like PCs, tablets and smartphones.
For the first time ever, non-traditional devices like network
monitors, phones, smart keyboards, consumer set-top boxes, shop
floor equipment, kiosks and hospital workstations-on-wheels will be
able to display virtual apps and desktops directly, without the
need for an a full PC at the endpoint (see graphic).
Unlike alternative approaches, this is not just a protocol
accelerator that gets added to existing devices. It is, in fact, a
full computing system – including Citrix HDX technology – delivered
as a single chip to device manufacturers. As a result, the program
is expected to dramatically reduce the cost of high-definition zero
clients, ultimately breaking the sub-$100 price point. The first
devices using the new HDX System-on-a-Chip technology are expected
to hit the market in early 2012.
Lighting Up an Entirely New Class of Devices
The market for traditional computing devices like PCs, tablets
and smartphones is growing rapidly worldwide, fueling an increased
demand for solutions like Citrix XenDesktop® and Citrix XenApp® to
deliver business apps and desktops as a cloud-like service to any
device, in any location. Citrix Receiver™, the company’s universal
software client, makes it easy for end users to receive business
apps, desktops and data, and is now available on more than one
billion different devices – a number that grows ever day.
While the market for traditional computing devices will continue
to expand rapidly, the Cloud Era is giving rise to the need for
easy access to business apps and data from a far wider range of
devices, locations and use cases – in the office, in the home, on
the road, and in non-office work environments like factories,
hospitals and field services. With the new HDX Ready System-on-Chip
initiative, Citrix will enable a new class of device manufactures
to tap into the vast array of business apps and data companies use
today, increasing employee productivity, while reducing the cost of
delivery.
Designed for Flexibility and Extensibility
Citrix worked closely with key partners like Texas Instruments
and NComputing to design a highly flexible HDX SoC reference
architecture that is based on industry standard, and leverages
off-the-shelf components. In addition to powerful,
hardware-assisted HDX optimizations, the SoC reference
implementations will feature a flexible design that can be updated
as Citrix advances its HDX technology, and as hardware vendors
update their products. It is currently designed for ARM-based
chipsets, and will be expanding in the future to support x86 based
systems. (See partner support below)
Steve Lalla, Vice President and General Manager, Mobility
Products and Solutions, Dell
“At Dell, we are committed to helping organizations simplify and
accelerate desktop virtualization deployments so that workers can
access their desktop data and applications anytime, from anywhere.
We expect the Citrix HDX Ready SoC initiative to offer
organizations of all sizes with a rich, high-definition virtual
desktop and application delivery experience and provide customers
with a superior desktop virtualization experience.”
Joe Makoid, President, Devon IT
"The SoC architecture has the best MIPS to dollars ratio in the
industry and all the necessary computing capability coupled with a
very attractive price point. With Citrix direction, the SoC’s
performance as an HDX ready device makes it a perfect fit for
today’s thin client computing needs and, just as importantly, it is
inexpensive and low in power consumption. Devon IT strongly
supports the Citrix HDX Ready SoC initiative and we look forward to
bringing to market exciting new thin client devices based on the
HDX Ready SoC architecture.”
Dieter Heiss, Head of Workplace Systems at Fujitsu Technology
Solutions Fujitsu
“Citrix is a preferred Fujitsu partner, providing desktop
virtualization solutions for our highly-successful and very popular
FUTRO thin client line. We welcome the introduction of the HDX
Ready System-on-Chip technology, since this helps make it possible
for Fujitsu to build and deliver new FUTRO systems even more
efficient, and will further accelerate and broaden the adoption of
thin client technology.”
Jeff Groudan, Director of Marketing for HP's thin client
group
“As the established market leader in thin clients, HP welcomes
Citrix’s innovative HDX Ready System-on-Chip approach, which will
help IT managers easily identify devices that work best with
XenDesktop and XenApp. Citrix’s initiative is perfectly in line
with HP’s strategy to deliver innovative, powerful, and easily
managed thin computing solutions at attractive prices.”
Xiaohai Yuan, Vice President, Cloud Platform IT product line,
HUAWEI
HUAWEI is excited to be part of Citrix HDX Ready System-on-Chip
announcement. HUAWEI supports the concept of high performance,
low cost HDX devices to drive the virtual desktop market. We
are looking forward to working with Citrix on this initiative to
provide our joint customers innovative new high definition
experience devices.
Mr. Si-hwan Park, Vice President of LG Electronics Monitor
Business
“Citrix HDX Ready System-on-Chips significantly raise the bar
for client virtualization innovation. Incorporating the Citrix
technology in LG monitors is a clear example of how we’re
delivering better value to our customers who will benefit from this
collaboration in the form of higher-performance and better
cost-effectiveness in the virtual desktop space.”
Raj Dhingra, CEO, NComputing
“We applaud Citrix and embrace this initiative. The
enterprise will too. Combining the power of Citrix HDX with
NComputing Numo™ SoC virtual desktop technology will solve the cost
and complexity issues of traditional thin clients, as well as
provide the blueprint for future virtual desktop devices and form
factors. Historic barriers to deploying VDI in the enterprise
will be removed; at the same time paving the way for entirely new
and more powerful VDI architectures and environments – to deliver a
rich user experience, at radically lower costs of acquisition.”
Gerard Andrews, Product Manager for Thin Clients, Texas
Instruments
“Cloud-based desktops and applications should be accessible by
users where they want them and when they need them. TI is excited
to help Citrix deliver on this vision by tightly integrating HDX
technology with our high-performance SoCs. As a result of the
initiative and collaboration, we expect to see innovative client
products that will deliver uncompromised HDX experience.”
Frank Noon, Vice President of Sales at VXL
“VXL is delighted with this new initiative from Citrix. Having
been involved in the Citrix Ready program since its inception, we
and our customers appreciate real benefits from this association.
We are committed to the SoC strategy and anticipate bringing a
low-cost HDX Ready SoC device to market in the first quarter
2012.”
Param Desai, Senior Director, Product Management at
Wyse
“Wyse is in full support of the Citrix HDX Ready System-on-Chip
initiative, which will bring new levels of adoption to virtual
desktops. With Wyse’s entire cloud client computing portfolio
optimized for Citrix HDX and XenDesktop, Wyse and Citrix customers
are already enthusiastically making the move to desktop
virtualization. We, at Wyse, fully expect today’s announcement
to continue that trend.”
Citrix Quote
Sumit Dhawan, Group Vice President & General Manager,
Receiver and Gateways Group
“Citrix continues to expand the power of virtual computing,
enabling people to work and play from anywhere. The new HDX Ready
System-on-Chip initiative is core to expanding ways for end users
to access and use virtual apps and desktops with the highest levels
of user experience on a whole new range of devices. By enabling our
partners to deliver very low-cost endpoints from thin clients to
network displays and tablets, we will continue to drive down the
cost of virtual desktops to be the same or less than physical
desktops. Users benefit from anytime access to their desktops and
applications with a high-definition user experience.”
Related Links
- Expert blog: Big News on the HDX Ready
Client Front
- Expert blog from Wyse
- Video demo: HDX Ready SoC with TI and
NComputing
Follow Us Online
- Citrix HDX technology page
- Citrix XenDesktop page
- Twitter: @Citrix, @xendesktop
- Citrix on Facebook
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of
virtual computing solutions that help people work and play from
anywhere on any device. More than 250,000 enterprises rely on
Citrix to create better ways for people, IT and business to work
through virtual meetings, desktops and datacenters. Citrix
virtualization, networking and cloud solutions deliver over 100
million corporate desktops and touch approximately 75 percent of
Internet users each day. Citrix partners with over 10,000 companies
in 100 countries. Annual revenue in 2010 was $1.87 billion. Learn
more at www.citrix.com.
For Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
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update any forward-looking information contained in this press
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