Citrix Systems, Inc. today joined with industry partners to announce AppFlow™, an innovative new open standards technology that delivers deep insight into critical business applications across both public and private cloud environments. As the industry transitions from “PC Era” to the “Cloud Era”, traditional enterprise applications are increasingly being complemented by a wide variety of new cloud and SaaS applications. This transition requires a new approach to business intelligence that gives CIOs access to real time data across a wide variety of traditional and next-generation cloud apps. Citrix is contributing the new AppFlow technology to the community as an open standard to accelerate broad adoption by a wide range of networking, infrastructure and business intelligence vendors.

The new AppFlow standard technology leverages existing networking real estate – uniquely situated in the application ‘line of sight’ - to provide a 360-degree view for all application traffic and transactions. It transforms enterprise and cloud networks into a single tap for application data, and exploits the native intelligence residing in data center footprints, such as service and application delivery controllers, WAN optimization controllers and next-generation firewalls. Citrix has teamed with SolarWinds, Splunk and CA Technologies to introduce AppFlow solutions that provide a step-function advancement in application visibility and enhance business intelligence for the Cloud Era.

Using AppFlow makes it easier for IT organizations to overcome common obstacles to achieving better application visibility, including the need to deploy intrusive network taps, install software agents on every server or instrument each application for specialized monitoring. By utilizing in-place networking solutions, AppFlow can help companies drive improved visibility and intelligence for cloud architectures, small and large enterprises and multi-tenant or multi-service environments.

Citrix® NetScaler® is the first service delivery networking solution to deliver deep application-layer insight using the new AppFlow technology. With the advanced, high-performance architecture of NetScaler, AppFlow runs at line-rate speeds up to 50 Gbps, bringing valuable visibility to even the most demanding application infrastructures. Additionally, Citrix® Branch Repeater™ intends to support AppFlow to enable unprecedented insight into all applications and services delivered over WAN, including virtual desktops and virtual applications, for enhanced operational visibility and Quality of Service (QoS) control.

AppFlow is supported by the new AppFlow community with active participation from customers, vendors and industry experts. The community is anchored by www.appflow.org, an open industry site for freely sharing best practices, new AppFlow tools and expert implementation guidance. All vendors are welcome to join and freely use the new AppFlow technology in their solutions.

Facts and Highlights

  • AppFlow
    • First open industry technology dedicated to unlocking real time, natively-generated application data from existing networking devices for improved operational and business intelligence across both public and private cloud environments
    • Leverages existing network real estate obviating the need for intrusive network taps, and software-based agents
    • Early support from leading system management and business intelligence vendors, such as CA Technologies, SolarWinds and Splunk
    • Open to all vendors to join and freely use AppFlow technology in their products
    • Extends the IETF standard for exporting flow information, IPFIX (Internet Protocol Flow Information Export)

Quotes

Rick King, Consulting Systems Programmer, Kindred Healthcare

“The applications we deliver to our healthcare professionals are essential to ensure the highest level of care for Kindred Healthcare patients. Therefore, we must have full visibility into the performance and behavior of our applications. AppFlow provides this visibility in an open, standards-based format via our existing Citrix NetScaler appliances. We’re excited to leverage our NetScaler investment and integrate this new functionality with our performance monitoring and systems management tools to ensure the best user experience for our customers.”

Julie Craig, Research Director, Enterprise Management Associates (EMA)

“As the growth of cloud computing continues to make inroads into the enterprise, it brings with it the need for better visibility into the data that drives the business. At the same time, cloud computing can make it difficult to access and capture the business-relevant information required for BI and application performance management, for example. These challenges are forcing enterprises to re-think their tools investments in favor of products that provide reliable, intelligent, and timely insight into application data flows. The new AppFlow standard offers a means of gaining this real time access.”

Sanjay Castelino, VP Product Marketing, SolarWinds

"SolarWinds understands that having visibility into the IT environment is a key factor in successful transitions to virtualized data centers and, ultimately, cloud-based environments. By extending IPFIX, Citrix AppFlow offers an easy way to use existing infrastructure to get that visibility. By partnering with Citrix to create the Real-Time AppFlow Analyzer free tool, we hope to get this new approach into the hands of a wide variety of IT pros and begin to understand how they will use this data and visibility to solve their IT management issues."

Mark Seward, Director, Security and Compliance Marketing, Splunk Inc.

"We're excited about our support for Citrix AppFlow. With Splunk's ability to accept AppFlow data, Splunk can provide NetScaler customers with new levels of visibility into their infrastructure. Using AppFlow data with Splunk provides continuous monitoring needed to help identify potential undetected security threats, offers visibility into hard to diagnose application behaviors and also helps ensure a better website experience for end-users by highlighting the impact of application latency."

Jeff Cobb, Senior Vice President of Strategy, Service Assurance, CA Technologies

“CA Technologies is excited to announce support for the AppFlow standard and we expect our customers to benefit from this added source of intelligence in future network and application performance management releases. AppFlow aligns with our Service Assurance strategy to keep adding valuable application delivery metrics to our solutions without increasing the management footprint.”

Klaus Oestermann, Group Vice President and General Manager, Networking and Cloud Product Group, Citrix Systems, Inc.

“We are at the cusp of a major transformation to Service Delivery as applications are rapidly deployed in the cloud, delivered over virtual desktops, and delivered to a diverse array of mobile devices. Citrix is proud to be working closely with impressive AppFlow partners embrace an open standard that leverages in-place networking footprints to democratize application visibility.”

Pricing and availability

Citrix AppFlow is available now. AppFlow template is published on www.appflow.org, with SolarWinds and Splunk providing AppFlow support in existing performance monitoring and analytic tools. AppFlow support is included in version 9.3 of NetScaler MPX™ and VPX™ appliances, and is available in all NetScaler editions at no additional cost.

Supporting information

  • Expert blog: “Introducing AppFlow - NetFlow for Apps” by Sunil Potti, Vice President of Product Management and Product Marketing, Networking and Cloud Product Group, Citrix
  • Expert blog: “Changing the Market Landscape of APM” by Steve Shah, Senior Director of Product Management, Networking and Cloud Product Group, Citrix
  • Expert blog: “Introducing AppFlow.org” by Steve Shah, Senior Director of Product Management, Networking and Cloud Product Group, Citrix
  • SolarWinds Head Geek Blog Post: Analyzing Application performance Thru Citrix Netscaler Load Balancers
  • Solar Winds AppFlow video

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About Citrix Systems

Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help people work and play from anywhere on any device. More than 230,000 enterprises rely on Citrix to create better ways for people, IT and business to work through virtual meetings, desktops and datacenters. Citrix virtualization, networking and cloud solutions deliver over 100 million corporate desktops and touch 75 percent of Internet users each day. Citrix partners with over 10,000 companies in 100 countries. Annual revenue in 2010 was $1.87 billion.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

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