ST. LOUIS, Sept. 15, 2011 /PRNewswire/ -- Charter Media, the
advertising sales division of Charter Communications (NASDAQ:
CHTR), and AT&T AdWorks, the national advertising sales
division of AT&T, today announced an agreement making it more
simple and effective for advertisers to reach television viewers.
Through this agreement, Charter Media will sell advertising spots
across more than 50 popular ad supported cable networks like
USA, Food Network and ESPN HD.
(Logo:
http://photos.prnewswire.com/prnh/20110526/AQ10195LOGO)
Charter will begin representing AT&T U-verse® advertising
inventory in St. Louis for
commercials airing on and after October
31, with more markets launching in the coming months.
"Advertisers will enjoy an easier, more effective way to
increase their reach," said Jim
Heneghan, President of Charter Media. "Our strategy is
to provide more comprehensive customer solutions across multiple
platforms to help our clients grow their businesses. This agreement
is one more way we're helping expand productivity and
effectiveness."
"AT&T AdWorks is excited to work together to make AT&T
U-verse inventory available to local market television advertisers
through the Charter Media sales team," said Greg McCastle, senior vice president of AT&T
and head of AT&T AdWorks. "This agreement adds significant
value to the local advertising offerings as provided by the Charter
Media sales team and creates a streamlined process for media buyers
in terms of seamless planning and buying."
NCC, the nation's largest spot cable sales organization, will
manage multi-market buys on both the Charter and AT&T U-verse
TV services for national advertisers.
About Charter
Charter (NASDAQ: CHTR) is a leading broadband communications
company and the fourth-largest cable operator in the United States. Charter provides a full
range of advanced broadband services, including advanced Charter
TV® video entertainment programming, Charter Internet® access, and
Charter Phone®. Charter Business® similarly provides scalable,
tailored, and cost-effective broadband communications solutions to
business organizations, such as business-to-business Internet
access, data networking, business telephone, video and music
entertainment services, and wireless backhaul. Charter's
advertising sales and production services are sold under the
Charter Media® brand. More information about Charter can be found
at charter.com.
SOURCE Charter Communications, Inc.