Charter Communications and TNS Media Research Sign Agreement For Audience Measurement Services; Charter to Provide LA Area Digi
April 10 2006 - 5:01AM
Business Wire
Charter Communications, Inc., (NASDAQ:CHTR) a leading broadband
communications company offering the latest in digital entertainment
and advanced services and TNS Media Research, a world leader in
video audience measurement have entered into an agreement to launch
video audience measurement services in the Los Angles area. Charter
will utilize TNS audience measurement services to maximize
efficiencies when building custom television advertising campaigns
and promotional schedules internally and externally. The service
will also provide additional information for programming services
as well as offering added revenue opportunities. "We are pleased
about our partnership and the fact that it will afford cable
networks and advertisers valuable insight about the digital cable
environment," said Jim Heneghan, Charter Senior Vice President,
Advertising Sales. Beginning this month, Charter Communications
will provide aggregated and anonymous viewing data from 55,000
households in the Los Angeles Area. TNS will process the aggregated
data and allow for next-day analysis through InfoSys, the most
widely used media analysis and planning system in the world.
InfoSys allows end-users to analyze media data in depth including
day part and program studies, target group studies, lead in/lead
out studies, duplication analyses, minute-by-minute flow studies
and competitive reports. Charter's cable service provides its
customers with an array of video programming options, including
services in which customers choose to interact with Charter or
others through Charter's broadband technology. Charter values its
customers' privacy and considers personally identifiable
information and viewing preferences contained in Charter's business
records to be strictly confidential. Unless customers provide
consent through an express opt-in process, Charter only provides
aggregated and/or anonymized information to Audience Measurement
services, such as TNS. A complete statement of Charter's privacy
policies can be found at www.charter.com. The Charter partnership
further solidifies TNS' entry into the US marketplace for digital
TV audience measurement services. Additionally, TNS has been
providing media research in the US for many years; including ad
spend tracking as well as ad copy and TV pilot testing. "The
increased popularity of digital services, DVR, VOD and iTV has
compromised traditional methods of measuring TV audiences," said
George Shababb, Chief Operating Officer, TNS Media Research. "TNS
is at the forefront of the digital revolution in video and radio
measurement and is pleased to be partnering with Charter
Communications to explore the new opportunities presented by
digital set-top box data." About Charter Communications Charter
Communications, Inc., a leading broadband communications company,
provides a full range of advanced broadband services to the home,
including cable television on an advanced digital video programming
platform via Charter Digital(TM), Charter High-Speed(TM) Internet
service and Charter Telephone(TM). Charter Business(TM) provides
scalable, tailored and cost-effective broadband communications
solutions to organizations of all sizes through
business-to-business Internet, data networking, video and music
services. Advertising sales and production services are sold under
the Charter Media(R) brand. More information about Charter can be
found at www.charter.com. About TNS TNS is a market information
group. We are the world's largest custom research company and a
leading provider of social and political polling. We are also a
major supplier of consumer panel, TV audience measurement and media
intelligence services. TNS has global television and radio audience
measurement capabilities spanning 26 countries including major
markets such as the UK and other countries where STB measurement
services have been launched. TNS operates a global network spanning
70 countries and employs over 13,000 people. We provide market
information and measurement, together with insights and analysis,
to local and multinational organizations. We combine our specialist
sector knowledge with expertise in the areas of new product
development, motivational research, brand and advertising research
and stakeholder management to bring our clients up-to-the minute,
internationally consistent information. We think differently to
help our clients build competitive advantage, making TNS the sixth
sense of business. www.tns-global.com
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