Cardtronics Pushes the Button on ATM Advertising With i-design
November 09 2010 - 9:00AM
Cardtronics, Inc. (Nasdaq:CATM), the world's largest owner of
retail ATMs, has signed a multi-year agreement with i-design, the
United Kingdom-based provider of the industry-leading atmAd
marketing platform for self-service devices, to bring immersive
third-party advertising to Cardtronics ATMs.
Cardtronics will launch advertising on approximately 2,200 of
its Vcom financial kiosks located in 7-Eleven® stores in the United
States, on the heels of offering third-party advertising on about
800 ATMs operated by Bank Machine, Cardtronics' United Kingdom
subsidiary.
i-design will sell ATM advertising space to third-party brands
on behalf of Cardtronics, allowing these advertisers to place their
messages on Cardtronics' ATMs equipped with i-design's atmAd
software in both the United States and the United Kingdom. The
delivery of advertisers will be managed by i-design's well
established, full-service media sales operation, which works with
an extensive list of global, blue-chip advertisers.
The agreement follows a successful pilot program that
Cardtronics and i-design ran at hundreds of sites in the United
States for one of the nation's largest beer brewers. Independent
research revealed that consumers in the pilot were highly receptive
to ATM advertising with more than 95% recall of the advertised
brand. Further, 94% of surveyed ATM users agreed that the
transaction was a better experience when the advertising campaign
was playing.
"By selecting atmAd as the company's ATM advertising solution
provider, Cardtronics, one of the world's most prominent global ATM
network owners, will enjoy new revenue opportunities while
enhancing the consumer ATM experience with relevant offers," said
Ana Stewart, CEO of i-design. "The company's extensive U.S. estate
provides a highly attractive channel for major brands to reach
consumers and represents a significant step forward in making
advertising through the self-service channel a reality in the
U.S."
"Cardtronics is focused on getting the most value out of its
deployed assets, and third-party advertising represents a new
revenue stream for the company," said Rick Updyke, Cardtronics'
president of U.S. Business Group. "i-design offers a turnkey
solution for selling and managing third-party ad campaigns, and
they have a proven track record of generating advertising revenues.
Cardtronics will be able to maximize its channel potential and
provide value to consumers through relevant promotions."
About i-design
i-design is the world-leading specialist provider of ATM
advertising software and services to the self-service industry and
creator of atmAd, the only platform independent end-to-end ATM
marketing solution with integrated third-party media sales
capability. With atmAd, financial organizations can
effectively deliver internal and third party advertising campaigns
as well as implement effective marketing through their ATM networks
– enhancing the customer experience, generating new revenue streams
and delivering high-impact, targeted advertising messages.
Established in 1991 and successfully listed on AIM in 2007,
i-design has 20 years' experience working with leading banking
partners within the self-service industry, seamlessly delivering
high-quality screen graphics and third-party opportunities across
more than 1 billion ATM transactions a year globally.
About Cardtronics
Cardtronics (Nasdaq:CATM) is the world's largest non-bank owner
of ATMs. The company operates over 33,500 ATMs for its account in
the United States, the United Kingdom, Mexico, and the Caribbean,
primarily with well-known retailers such as 7-Eleven®, Chevron®,
Costco®, CVS®/pharmacy, ExxonMobil®, Hess®, Rite Aid®, Safeway®,
Target®, and Walgreens®. Cardtronics also assists in the operation
of over 2,900 ATMs under managed services contracts with customers
such as Kroger®, Travelex®, and Circle K®. In addition to its
retail ATM operations, the company provides services to large and
small banks, credit unions, and prepaid card issuers allowing them
to place their brands on over 11,700 Cardtronics' ATMs and
providing surcharge-free access through Cardtronics' Allpoint
Network. For more information, visit www.cardtronics.com.
The Cardtronics logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=991
CONTACT: Cardtronics, Inc.
Media Contact:
Joel Antonini, VP Marketing
832-308-4131
joel.antonini@cardtronics.com
Investor Contact:
Chris Brewster, CFO
832-308-4128
cbrewster@cardtronics.com
i-design
Media Contact:
Sarah Christmas, Marketing Manager
+44 (0) 020 3008 8290
Sarah.christmas@i-designplc.com
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