In The Black Network Taps Brightcove to Power Its AVOD Streaming Platform
September 07 2023 - 8:58AM
Business Wire
The new streaming service that highlights Black
voices and original stories will use Brightcove’s Emmy
Award-Winning streaming technology to deliver content across all
digital platforms
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced it was selected by In The Black
Network (ITBN) to power its AVOD streaming service expected to
launch this October. ITBN is a new OTT venture founded and led by
former FOX SOUL General Manager James DuBose. The new network
focuses on streaming content that showcases and amplifies Black
storytellers and culture.
ITBN will leverage Brightcove’s industry-leading technology to
power its OTT service across all major connected TV devices and
operating platforms. By partnering with Brightcove, ITBN will be
able to deliver its content globally on demand with the
best-in-class, highest quality, most scalable, and secure streaming
technology platform. Additionally, ITBN will use Brightcove’s
recently launched Ad Monetization service, designed to help
companies maximize ad revenue opportunities.
“In The Black Network is gearing up to be the go-to streaming
service for Black creators to share their voices across a wide
range of audiences through compelling, impactful, original, and
culturally relevant stories,” said Marc DeBevoise, CEO of
Brightcove. “We’re thrilled to be a trusted partner for In The
Black to help ensure they have the best technological capabilities
to effortlessly deliver content at scale while boosting their ad
revenue potential.”
“We found an ideal partner in Brightcove when searching for
streaming technology that could help launch In The Black Network
and evolve with us,” said In The Black Network’s Founder and CEO
James DuBose. “They are the best in the industry, and we are proud
to work closely with them.”
ITBN will stream an extensive collection of free entertainment
content (including sports, music, scripted, drama, talk, family,
and feature films) on a dedicated app available on iOS, Android
devices, Apple TV, YouTube, ROKU, LG, Sony, and Samsung media
players with more distribution partners to follow. The new
streaming service joins a roster of media companies that rely on
Brightcove to power their streaming capabilities, including AMC
Networks, BBC Studios, Forbes, Rogers Media, Academy of Motion
Picture Arts & Sciences, and Reelz.
For more information, visit Brightcove.com.
About In the Black Network
IN THE BLACK NETWORK (ITBN) is a AVOD streaming service that
highlights Black voices and original stories that are culturally
significant and relatable for all audiences. With an expansive
collection of Black-focused entertainment, viewers can access
multi-genre content from Black creators, including sports, music,
scripted, drama, talk, family, feature films and more. The
platform’s media library contains an extended list of fan-favorites
from established studios and distributors, as well as a selection
of content from the vault of Fox Television Stations: Brutally
Honest with Jasmine Brand, CheMinistry, The Score, Worth a
Conversation with Jeezy, Kitchen Talk with Maino, and Crockett’s
Corner with Ray Crockett. In addition, ITBN produces original
entertainment that further uplifts Black culture and pride. The
premiere-free network streams on a dedicated app that is available
for download on iOS, Android devices, Apple TV, YouTube ROKU, LG
and Samsung media players.
About Brightcove, Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow on LinkedIn, Twitter,
Facebook, Instagram and YouTube. Visit Brightcove.com.
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Media Contacts Brightcove Joseph J. Nuñez
jnunez@brightcove.com In the Black Network
itbn@dkcnews.com
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