Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
March 07 2023 - 9:15AM
Business Wire
The newly formed team and launch of an ad
monetization service strengthens Brightcove’s commitment to
providing media customers with solutions to maximize their
revenue
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced the launch of Brightcove Ad
Monetization, a new bespoke service designed for media companies to
better monetize their content. To supplement the service, the
company also created a new global advertising operations team to
support media organizations and help them maximize their
advertising strategy and revenue.
“Advertising-supported streaming is a fast-growing,
multi-billion-dollar business we have supported for many years,”
said Marc DeBevoise, CEO of Brightcove. “As a valued partner to our
media customers, Brightcove Ad Monetization extends our commitment
to providing them with the best products and services to power
their video content, optimize their advertising strategy, and now –
for the first time – truly drive and maximize their advertising
revenue.”
Brightcove Ad Monetization builds on Brightcove’s recently
announced strategic partnership with Magnite, the world's largest
independent sell-side advertising platform. Through the integration
of Magnite and SpringServe, Brightcove now offers an advertising
monetization service with end-to-end solutions for media companies
to generate additional revenue from their advertising strategy.
Brightcove Ad Monetization will help media companies realize
maximum, measurable returns on advertising with actionable
insights. The solution supports the monetization of live and
video-on-demand (VOD) content with improved yield optimization to
fill unsold ad inventory and increase revenue. It includes
client-side advertising insertion (CSAI) and server-side
advertising insertion (SSAI) capabilities for web players, iOS,
Android and connected TV platforms. Brightcove Ad Monetization also
seamlessly integrates into independent and existing advertising
servers, including Google Ad Manager and FreeWheel.
Companies that utilize the service will benefit from the
expertise of Brightcove and receive direct support from its newly
established global advertising operations team. Under the
leadership of David Beck, Chief Strategy and Corporate Development
Officer, the new team will consult directly with clients to
optimize their advertising strategy, budget and content. From
onboarding to implementation and refining the strategy, the team
will tap into its deep insights and expertise to help customers
every step of the way, no matter where they are on their
advertising journey.
Beck has appointed Michael Dorf as the first Vice President of
Global Ad Operations to build the team and help media companies
monetize their content. “Advertising is constantly evolving and
increasingly complicated for many media companies. Brightcove is
determined to reduce the friction in the process, making it easier
and more profitable for our clients,” shared Beck. “To do this, we
built a new expert team. I’m excited to welcome Michael Dorf to
lead our global advertising operations. His wealth of knowledge and
experience in the media and advertising world will help customers
better deliver the right ads to the right people to improve
delivery and revenue.”
Dorf is an experienced revenue operations leader with 15 years
of experience in the industry. He most recently worked at
TelevisaUnivision as the Vice President of Revenue Operations,
where he successfully rebuilt a cross-functional operations team to
support direct and programmatic sales channels. Prior to that, he
held various senior leadership roles with FreeWheel, a Comcast
company, Condé Nast, and Maker Studios, a subsidiary of The Walt
Disney Company.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow LinkedIn, Twitter, Facebook
and Instagram. Visit www.brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230307005399/en/
Media Joseph J. Nuñez, Director of Global Communications
and Public Relations jnunez@brightcove.com
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