ENTERPRISE AND MEDIA ORGANIZATIONS DRIVE REVENUE, ENGAGEMENT, AND DEMAND WITH BRIGHTCOVE SOLUTIONS, INDEPENDENT STUDY REVEALS
December 02 2021 - 9:00AM
Business Wire
Brightcove customers can experience robust
results, including a 225% and 226% ROI in less than six months,
independent studies show
Brightcove Inc. (Nasdaq: BCOV), the global leader in video for
business, released findings that enterprises and media
organizations can generate 225% and 226% ROI respectively with
Brightcove and see a full return on the initial investment in less
than six months. The commissioned Total Economic Impact™ (TEI)
studies conducted by Forrester Consulting examined cost savings and
business benefits with Brightcove solutions for enterprise and
media organizations.
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Forrester Consulting interviewed decision-makers at multiple
enterprise and media organizations with experience using
Brightcove. Respondents came from organizations headquartered in
the US and EMEA, all with multi-billion dollars of annual revenues.
The enterprise interviewees represented industries including
automotive manufacturing, technology manufacturing, and media
services that primarily use video to sell products and services and
train their employees. The media organizations’ interviewees
represented decision-makers at media organizations already using
Brightcove to stream and monetize their content.
Enterprise ROI
The study found that after the investment in Brightcove, the
interviewees’ organizations gained increased insights, reduction in
management and distribution time of content, and most importantly
increased digital engagement. Decision-makers who deployed the
videos hosted by the Brightcove platform in conjunction with
revenue-generating offerings found that their organization could
use the analytics Brightcove provided to adapt their content to
meet the needs of their different audiences whether employees,
customers, or partners. Prior to using Brightcove, enterprises had
disjointed video management solutions and workflows and strived for
improved analytics, the ability to scale content, and syndicate
videos for distribution to any source.
One platform product manager in the technology manufacturing
sector cited Brightcove’s user experience and easy-to-use interface
as considerably better than their previous video provider's
solution. Their team realized they could globalize videos more
quickly with multilingual metadata, whereas before the team needed
to manually change titles, thumbnails, and subtitles. As part of an
organization that operates in 27 locales, the team now spends less
time on manually translating videos, and more time focusing on
high-value workflows, such as content creation and campaign
strategy.
Multiple users cited the benefits of Brightcove’s user
experience and easy-to-use interface, the business impact of which
includes savings on resource expenditure through content management
efficiencies including:
- 80% reduction in time it takes to migrate content with advanced
processing power
- 83% reduction in time spent on manual content management
tasks
- 50% reduction in spend for additional content distribution and
management
- 75% reduction in video syndication time
Media ROI
As media organizations search for ways to expand their offerings
globally, there is an increased need for superior video quality,
faster time to market, and ways to monetize their content. The
study found that media customers that use the Brightcove platform
can better distribute and monetize live and on-demand video content
on multiple platforms more securely and reliably. Prior to using
Brightcove, media organizations missed expansion opportunities due
to technical complexities like slow transcoding times, failure and
downtime during peak demand, and time-consuming quality assurance
processes.
With Brightcove’s platform, media organizations are able to
expand more easily to new markets and devices through faster
transcoding of content, more reliable content processing, and
improved end-viewer experiences resulting in increased customer
lifetime values.
A global head of media technology at a media/entertainment
organization, commented on Brightcove’s constant technology
enhancements, resulting in better quality with more bandwidth.
After switching from their legacy solution to Brightcove, they
noticed a significant increase in quality for their audiences.
Other key outcomes for media organizations include:
- 15-25% increase in potential audience over modeled period
- 80% reduction in time to migrate content to improve ability to
scale
- 83% reduction in time spent on manual content management
tasks
- 75% reduction in the number of compliance violations
“Companies know that video is THE most effective way of
connecting with their audiences. Too frequently, however, companies
have not been able to quantify the business benefits or even know
what metrics they should be targeting to improve,” said Jennifer
Griffin Smith, CMO, Brightcove. “Forrester’s findings provide
guidance into the key areas of opportunity for our customers
including improved user engagement, increased audience acquisition,
new market expansion, and revenue generation. It also highlights,
in our opinion, the experience we have at Brightcove in helping
companies scale their operations more effectively and measure
business impact.”
To read the Forrester Total Economic Impact™ study, visit
https://www.brightcove.com/en/resources/downloads/studies/forrester-tei-study/
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure video technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 70 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on Twitter,
LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video
that means business™.
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version on businesswire.com: https://www.businesswire.com/news/home/20211202005560/en/
Matt Eckess brightcove@rlyl.com, 857-217-2925 Brightcove
press@brightcove.com
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