BRIGHTCOVE LAUNCHES CORPTV TO DELIVER BRANDED, ALWAYS-ON CHANNELS TO VIEWERS ANYWHERE
October 05 2021 - 8:00AM
Business Wire
With Brightcove CorpTV™, brands can go beyond
conventional websites and sell more products, engage audiences more
deeply, and monetize compelling content
In the post-pandemic, highly virtual world, it is increasingly
difficult to attract and keep audiences’ attention. To help
organizations retain, engage, and grow audiences, Brightcove® Inc.
(NASDAQ: BCOV) today announced Brightcove CorpTV, a solution
designed for companies to think and act like media brands.
Brightcove CorpTV enables organizations to create channels similar
to Netflix or Hulu that stream content to customers and employees
and other target audiences, each with their own, audience-specific,
content.
Brightcove CorpTV will help companies forge stronger connections
with their customers, partners, and employees over any device,
including connected TVs, by streaming branded stories, shows, case
studies, demos, training content, speeches, panels, tech
explainers, cause-related content, and entertaining diversions.
Companies can even sell ad time, sponsorships, and premium content
on their CorpTV channels.
With Brightcove CorpTV, brands will be able to consolidate video
repositories, measure viewership, and maintain a continuous
connection with their audiences. Viewers, as they do with their
favorite streaming sites, will start their Brightcove CorpTV
experience at a branded video gallery where they can investigate
products, connect with peers, and develop an affinity to the
streamer’s brand. Brightcove CorpTV can serve employee audiences
the same way.
“Companies for the first time have an opportunity to cut through
the noise, transcend static websites, and enthrall the people they
want to connect with,” said Brightcove CMO Jennifer Griffin Smith.
“The secret is thinking like a media company and engaging
audiences, driving greater brand awareness, creating new revenue
streams and brand loyalty. To see Brightcove CorpTV in action,
check out the Brightcove PLAY TV app, Brightcove’s very own
Brightcove CorpTV channel.”
Video is a powerful platform to increase website traffic and
improve audience education and engagement. Brightcove CorpTV
enables enterprises to publish website content quickly, simply and
cost-effectively in a format their customers prefer and have come
to expect -- streaming video.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure video technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 70 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on Twitter,
LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video
that means business™.
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Press
Brightcove Press@brightcove.com
Brodeur Partners Alex Jafarzadeh ajafarzadeh@brodeur.com
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