Legendary CEO, Producer, and Writer Shonda Rhimes to Keynote Brightcove ‘PLAY 2021’
September 16 2021 - 9:00AM
Business Wire
Virtual event, free to all, will explore the
future of digital marketing, video streaming, and new ways to
connect with audiences
Brightcove® (NASDAQ: BCOV) today announced that
acclaimed writer and producer Shonda Rhimes – creator of television
series “Grey’s Anatomy” and “Scandal” and founder of the global
media company Shondaland – will keynote PLAY 2021, joining other
visionaries, storytellers, creators, and technologists at the
premier video-for-business event.
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the full release here:
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LEGENDARY CEO, PRODUCER, AND WRITER
SHONDA RHIMES. (Photo: Business Wire)
Rhimes, who launched “Grey’s Anatomy” in 2005 on ABC, shifted
the industry’s business model when she left broadcast television
for a deal with Netflix. “Bridgerton,” Shondaland’s first scripted
series for Netflix, became one of the streamer’s most-watched
series upon release with 82 million households watching in the
first 28 days. In addition to television, Rhimes has expanded her
storytelling to include an editorial website, podcast network,
merchandise, experiences, brand partnerships, and more.
Rhimes’ keynote will headline a fully virtual PLAY 2021, which
on October 5th and 6th will bring together a wide array of
participants seeking to forge meaningful connections with their
audiences. Although people yearn to work, play, and learn together,
they can’t always be together. Video bridges distances and
circumstances to keep people connected.
Rhimes epitomizes the ability to connect with a global audience
and in her keynote will inspire attendees from a myriad of
industries. Throughout the two days, participants will explore how
the audience engagement landscape is changing – and how to push
boundaries to capitalize on it. [See the PLAY 2021 agenda]
The event, open to all at no charge, will include several
Brightcove customers discussing innovative ways to reach new
audiences, deepen engagement, monetize content, and improve
business results. Attendees will learn how to create, host, manage,
distribute, and measure performance of the most powerful medium in
business for maximum impact.
Keynotes
Rhimes’ keynote will be a conversation with Brightcove Chief
Marketing Officer Jennifer Smith. Other keynote sessions
include:
- The Power of Video to Build and Scale Brands Speaker:
Swan Sit, independent board director, creator, digital
transformation, marketing & strategy
- The Science of People: How to Engage Audiences (And
Employees) With People-First Video Speaker: Vanessa Van
Edwards, lead investigator, Science of People
- Next-Level Content...and What It Takes to Create It
Speaker: Jon Steinberg, president, Altice News and Advertising;
founder & CEO, Cheddar News
PLAY 2021 will offer nearly 40 breakout sessions. As a
virtual-only event, PLAY 2021 takes place wherever you are on
whatever device you prefer, whether a smartphone, tablet, laptop,
desktop, big-screen TV, or movie screen.
“Choose your device, and join us for an exhilarating PLAY 2021
experience,” said Brightcove CEO Jeff Ray, “I am so thrilled to
have Shonda, a pioneer, disrupter, and visionary, join us as we
show you how we can help you connect more with your audiences and
drive your business growth.”
To register for PLAY 2021, visit
www.brightcove.com/play
Brightcove is the leader in video for business serving more than
3,300 customers in more than 70 countries reaching more than 875
million viewers a week watching more than 960 million videos in
that time.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure video technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 70 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on Twitter,
LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video
that means business™.
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version on businesswire.com: https://www.businesswire.com/news/home/20210916005473/en/
Brightcove Meredith Duhaime press@brightcove.com Brodeur
Partners Alex Jafarzadeh ajafarzadeh@brodeur.com
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