ONE Championship Uses Brightcove to Stream Every Punch, Kick, Takedown, and Knockout on Its ‘ONE Super App’
May 31 2021 - 9:00PM
Business Wire
Martial arts organization grows audience
engagement and streamlines workflow by powering mobile app with
broadcast-quality video platform
ONE Championship (ONE), one of Asia’s largest global sports
media properties, features a diverse array of content stacks,
including live events, fight highlights, and reality television
programming.
Since November 2020, ONE Championship’s content has been
streaming on the Brightcove Inc. (NASDAQ: BCOV) video platform
through the ONE Super App, cutting the company’s content management
time in half and increasing video watch time by 300 percent.
The ONE Super App, available on the Apple App Store and Google
Play, features ONE TV, which now includes a Brightcove-powered
customizable experience with thematic playlists that continuously
roll out videos, in-app alerts, and the latest news.
Fans access the ONE Super App to immerse themselves in the
world’s greatest action across mixed martial arts, Muay Thai,
kickboxing, and more.
“As our ONE Super App audience continues to scale globally,
digital video will be indispensable to our long-term strategy,”
said Jonathan Wong, Head of Product at ONE Championship. “When
seeking a platform partner, Brightcove stood out for its
flexibility, scalability, and video quality, all of which are
critical as we evolve. With Brightcove, we are confident we can
continue to share stories that ignite the world with hope,
strength, dreams, and inspiration.”
The ONE Super App promotes fan engagement with athletes and
fellow fans through mini-games and other interactions. Brightcove’s
analytics yield valuable insights from data on devices,
destinations, geography, and content popularity, making it easy for
ONE Championship to optimize its operations.
“With ONE and Brightcove, martial arts fans can keep the
excitement going wherever they are in the world and whenever they
have a moment to engage with athletes, peers, and federations,”
said Simon Naylor, Senior Vice President, Asia Pacific, Brightcove.
“We’re committed to helping businesses like ONE Championship simply
and cost-effectively monetize these experiences. We look forward to
even more victories with our terrific new partner.”
About ONE Championship ONE Championship (ONE) is the
largest global sports media property in Asian history.
Headquartered in Singapore, ONE is the world’s largest martial arts
organization, hosting bouts across all styles of martial arts such
as mixed martial arts, Muay Thai, kickboxing, and more. ONE hosts
the biggest sports entertainment events across Asia, featuring some
of the world’s best martial artists and World Champions on the
largest global media broadcast in Asia. In addition to its digital
platforms, ONE Championship broadcasts across 150+ countries with
some of the largest global free-to-air and digital broadcasters,
including Star Sports, Tencent, TV5, Astro, ClaroSports, Startimes,
Fox Sports, Thairath TV, Turner Sports, Skynet, Mediacorp, Great
Sports, Mediaset Italia, ProSiebenSat.1, Dubai Sports, and
more.
About Brightcove When video is done right, it can have a
powerful and lasting effect. Hearts open. Minds change. Creativity
thrives. Since 2004, Brightcove has been helping customers discover
and experience the incredible power of video through its
award-winning technology, empowering organizations in more than 70
countries across the globe to touch audiences in bold and
innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business.™
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Press Contacts Brightcove Meredith Duhaime
mduhaime@brightcove.com
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