The Melbourne Symphony Orchestra Selects Brightcove to Power New Digital Platform
May 16 2021 - 7:00PM
Business Wire
MSO.LIVE brings exceptional performances to
audiences everywhere
Brightcove Inc. (NASDAQ: BCOV), the global leader in video for
business, today announced that the Melbourne Symphony Orchestra
(MSO) is using Brightcove to power its new digital platform
MSO.LIVE to cast the Orchestra’s 2021 season in Australia and
around the world.
“Brightcove’s technology delivers a polished interface with
exceptional quality of video and audio across multiple devices, to
ensure we can deliver easily accessible, world-class digital
experiences to all audiences,” said Sophie Galaise, Managing
Director of the Melbourne Symphony Orchestra.
The MSO is a world-class orchestra with global credibility in
providing enriching music experiences to audiences. MSO.LIVE offers
24-hour entertainment on-demand, live, and pre-recorded, delivering
accessible and premium content as an alternative to traditional,
in-person orchestral experiences. The MSO.LIVE experience is
accessible, offering MSO concerts, family programming, and special
events and performances from around the world.
A key driver for implementing Brightcove’s online video platform
is to make performance experiences easily accessible and affordable
to a wider audience, including those who are unable to attend
in-person concerts.
The MSO’s main focus is to optimise its content delivery
experience to retain existing orchestral music fans and attract new
audiences from around the world to the MSO.LIVE platform. New
performances are released monthly, and MSO.LIVE members are able to
view content across devices and connected TVs.
Using Brightcove, MSO.LIVE demonstrates innovation within the
Australian arts community by offering a contemporary content
library personalised to audience preferences. “Among other
criteria, we selected Brightcove as their local team of experts had
the capabilities to integrate customer data with our CRM system,”
said Ms. Galaise.
MSO.LIVE offers a range of traditional and contemporary content
from both the MSO and other world-class orchestras from around the
world, such as the Berliner Philharmoniker and Royal Concertgebouw
Orchestra.
MSO.LIVE is priced at $15 per month or $144 per year for an
annual subscription, or audiences can subscribe to a one-month pass
or pay-per-view access. MSO.LIVE also offers a selection of free
content, including programs for kids, audio, and more. View
MSO.LIVE here.
“Our partnership with the Melbourne Symphony Orchestra
demonstrates the power that video provides to the entertainment and
music industry,” said Jennifer Smith, Chief Marketing Officer,
Brightcove. “Brands in the Arts and Entertainment sector are
embracing the hybrid model to allow them to grow their audiences to
engage both in-person and online viewers. 2020 drove the urgency to
pivot to new digital video experiences, and businesses are now
embracing this as a long-term growth strategy. MSO.LIVE takes the
orchestral experience to the next level and cements the MSO as a
leader when it comes to the future of live performances,” said
Smith.
As part of a longer-term strategy, the introduction of MSO.LIVE
will help demonstrate Australia’s unique culture and celebrate the
diverse talents of its local artists with the rest of the
world.
About Melbourne Symphony Orchestra
Each year, the MSO engages with more than 5 million people
through live concerts, TV, radio and online broadcasts,
international and regional tours, recordings and education
programs.
The MSO is a vital presence, both onstage and in the community,
in cultivating classical music in Australia. Internationally
acclaimed, the Orchestra nurtures strong cultural partnerships
throughout South-East Asia. The MSO is the only Australian
orchestra partnered with UNITEL, the world’s leading distributor of
classical music programs for film, television and video.
The MSO regularly attracts great artists from around the globe,
including Anne-Sophie Mutter, Lang Lang, Renée Fleming and Nick
Cave, while bringing Melbourne’s finest musicians to the world
through tours to China, Indonesia, Europe and the United
States.
The nation’s first professional orchestra, the Melbourne
Symphony Orchestra has been the sound of the city of Melbourne
since 1906. www.mso.com.au.
About Brightcove Inc.
When video is done right, it can have a powerful and lasting
effect. Hearts open. Minds change. Creativity thrives. Since 2004,
Brightcove has been helping customers discover and experience the
incredible power of video through its award-winning technology,
empowering organisations in more than 70 countries across the globe
to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business™
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Brightcove Press
Meredith Duhaime Senior Public Relations Manager Brightcove |
(603) 785-8518 mduhaime@brightcove.com
Livia Budisetio Account Executive LEWIS Global Communications |
(61) 411 208 431 brightcoveANZ@teamlewis.com
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