Brightcove Powers Studio Mojo’s Independent Malayalam Over-The-Top (OTT) Service, ‘Koode’
May 03 2021 - 11:30PM
Business Wire
South India’s most extensive video content
network, Koode, leverages Brightcove’s market-leading video
technology to power the streaming experience for Malayali
audiences
Brightcove Inc. (NASDAQ: BCOV), the global leader in video for
business, today announced that Studio Mojo, one of India’s largest
regional video entertainment networks, has selected Brightcove to
power Koode, the first independent Malayalam OTT service. Koode
helps the Malayali community around the world discover content from
their homeland without geographical restrictions. Content can be
related to music, food, travel or news and includes movies, short
films, web series and podcasts. The service monetises its
experience with both ad-funded and subscription payment models.
Recognising the need to deliver the premium video experience
that most Indian viewers have come to expect, Studio Mojo partnered
with Brightcove to quickly bring this service to market while
delivering content securely and reliably at scale. The Brightcove
video platform simplifies managing and delivering live and
on-demand video across a wide range of devices for Indian
audiences, providing Studio Mojo with a broader audience reach and
improved engagement and maximising revenue opportunities.
“We selected Brightcove to power Koode because it is the most
comprehensive video streaming technology on the market,” said
Radhakrishnan Ramachandran, Founder & CEO of Studio Mojo.
“Brightcove’s robust video streaming platform allows us to target
our content to specific geographic areas and provide an excellent
viewer experience to our audience. We are thrilled to work with
Brightcove because they provide us with the scalability,
reliability and security needed, so we can focus on our core
objective of showcasing and monetising Malayalam content.”
“2021 will be an evolutionary year for the video industry, and
the demand for niche video content will only rise as viewers seek
diverse content options,” said Subhashish Gupta, Managing Director
of Sales, India, Brightcove. “We’re proud to power Koode and enable
Studio Mojo strategy to revolutionise regional video entertainment
content in India. Brightcove’s video expertise, combined with our
dedicated focus on the viewer experience and global reach,
perfectly position us to help Koode deliver a service that keeps
audiences coming back for more.”
About Studio Mojo
Studio Mojo is part of one of the country’s leading digital
media networks, managing digital assets and YouTube channels for
leading TV networks like Sony, India Today, Network 18, ABP, India
TV etc. The team has over 20 years of experience in producing and
curating content for some of the leading digital media networks,
like Yahoo and MSN.
About Brightcove
When video is done right, it can have a powerful and lasting
effect. Hearts open. Minds change. Creativity thrives. Since 2004,
Brightcove has been helping customers discover and experience the
incredible power of video through its award-winning technology,
empowering organizations in more than 70 countries across the globe
to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business.™
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Press Meredith Duhaime Senior Public Relations Manager
Brightcove | 603-785-8518 mduhaime@brightcove.com
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