Brightcove and L2 Announce Strategic Partnership to Deliver Seamless Video Experiences for Arts and Cultural Organizations
March 30 2021 - 9:00AM
Business Wire
Viewers can now experience the performing arts
like never before with integrated solutions
Brightcove® Inc. (NASDAQ: BCOV), the global leader in video for
business, today announced a partnership with L2, a solution
provider for arts and cultural organizations, to provide their
viewers with an exceptional cart-free purchasing experience.
Whether it’s purchasing a 48-hour rental or a free trial, a monthly
subscription, a PPV livestream, or a multi-show digital season
pass, this partnership will make transactions swift and easy.
Over the past year, performing arts organizations have continued
to provide viewers with video options when they couldn’t be in
person at concert halls, stadiums, theatres, and museums. Using
video, these organizations have seen record attendance and reached
broader audiences. They have also created new, engaging content for
viewers with behind-the-scenes footage, Q&A sessions with
performers, and more. As consumers adjusted to virtual events and
the accessibility of content, organizations realized there is a
greater need for a long-term video strategy to support their remote
audiences and drive additional viewing opportunities.
L2 integrates with Tessitura for transactional order data and
SSO authentication for a unified login, Stripe for one-time
payments and recurring subscriptions, and Brightcove for video
streaming. These elements are configured through the L2 Stream2
interface so organizations can quickly and easily build cart-free
forms that provide gated access to Brightcove videos.
This partnership provides an all-in-one video solution for
organizations and works with additional features and functions from
Prospect2/ActiveCampaign, Twilio, and QR Code.
- Prospect2/ActiveCampaign enables arts and entertainment
organizations to create a cohesive customer experience, including
pre-event reminders, in-video automation triggers, and post-event
follow-ups.
- Twilio enables viewers to access content through Text2donate
and Text2Stream options.
- QR Codes allow patrons to Scan2Donate and Scan2Stream.
“The partnership between Brightcove and L2 removes the friction
blocking potential patrons from purchasing and instantly streaming
performances,” said Michael Moore, Associate Director of Marketing
Insights at Boston Symphony Orchestra. “We can provide our patrons
with a seamless experience from purchase through the streamed
event. With Stream2’s ease of use, we have expanded our audience
reach, allowing more viewers to enjoy Boston Symphony Orchestra
performances from the comfort of their own homes. The results have
been strong and we continue to find opportunities for patrons to
easily click, pay, and watch.”
“We are excited about our partnership with Brightcove. We bring
18-plus years of Tessitura integration knowledge along with years
of experience helping arts and cultural organizations with
solutions for their digital content. The unified Tessitura login
we’ve created for authenticating patron access to Brightcove video
is pretty magical,” said Stephen Lynch, Co-President, L2. “We help
organizations think outside the cart with our flexible Stream2
forms to sell Brightcove video in new ways. Organizations can
quickly take a product idea like Gift for the Holidays, Pick Your
Price, Free Registration, or a 7 Day Trial and create a Stream2
form to bring the idea to life."
“The integration between Brightcove and L2 will change the way
arts and cultural organizations approach both their digital
presence and the kind of experiences they can offer their patrons,”
said Lynn D. Tinney, VP of Global Partners, Brightcove. “We are
excited to empower these organizations to deliver highly scalable
and beautiful experiences to viewers in a reliable and secure
environment. We look forward to seeing how organizations creatively
expand their reach with this partnership.”
About L2
The L2 suite of Tessitura integrated tools includes Prospect2
for marketing automation, Integrate2 for WordPress website design
& development, Donate2 for quick one-click donations, and
Stream2 for quick payment for access to digital content. With over
18 years of experience partnering with Tessitura-powered
organizations to help grow and innovate, L2 brings a deep
understanding of the needs of arts and cultural organizations.
About Brightcove
When video is done right, it can have a powerful and lasting
effect. Hearts open. Minds change. Creativity thrives. Since 2004,
Brightcove has been helping customers discover and experience the
incredible power of video through its award-winning technology,
empowering organizations in more than 70 countries across the globe
to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business.™
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version on businesswire.com: https://www.businesswire.com/news/home/20210330005653/en/
Brightcove Meredith Duhaime Senior PR manager
Mduhaime@brightcove.com
L2 Sydney Lynch Client Success Manager
sydney@lynch2.com
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