Brightcove Expands Its Unmatched, End-to-End Video Platform With the Launch of Cloud Playout
February 09 2021 - 9:00AM
Business Wire
The Leader in Video for Business Continues to
Deliver New Innovations and Value for Customers such as AMC,
BookMyShow, and SXSW
Brightcove Inc. (NASDAQ: BCOV), the global leader in video for
business, today announced the launch of Brightcove Cloud Playout, a
new feature that enhances Brightcove’s end-to-end video platform
and makes it one of the few online video providers to offer this
capability. Brightcove helps propel businesses forward through
video, offering a complete video ecosystem with cutting edge
technology, tools, incomparable knowledge, and customer support.
The launch of Cloud Playout strengthens Brightcove’s Technology and
Engineering Emmy® Award-winning offerings by enabling customers to
save even more time and money by consolidating all video needs on a
single platform.
Brightcove Cloud Playout is a brand new feature of Brightcove
Video Cloud that enables content owners and organizations to
quickly and seamlessly program a scheduled playout of both
on-demand video assets and live footage or events into a single
stream. This provides a broadcast-grade “live TV” experience that
leverages pre-recorded content to increase audience engagement and
create new revenue opportunities. Customers also benefit from a
highly streamlined workflow, as every possible video need is met
within Brightcove’s singular all-inclusive platform.
Early adopters of this capability include long-time Brightcove
client AMC, as well as global entertainment destination BookMyShow,
and more. In March 2021, SXSW Online will be the first Brightcove
customer to utilize Cloud Playout for its conference and
festivals.
“Horror genre enthusiasts are die-hard fans, and with COVID-19
impacting Halloween celebrations we decided to host ShudderFest, a
simulive 24-hour event just for them," said Mike Zagari, EP of
ShudderFest. "With Brightcove's Cloud Playout, we were able to
quickly pull together our content lineup and save time on our video
workflows, as well as reach our global fan base by easily looping
the event for every time zone around the world."
"As the ubiquitous platform for all things entertainment,
BookMyShow offers several live event formats across music, comedy,
theatricals performances and much more with the entire repertoire
being available virtually both as both live events and pre-recorded
ones such as Sunburn Home Festival, Rambo Circus and international
artists including Willie Gomez, The Buckleys, Taylor Castro to name
a few hosted on our live entertainment platform BookMyShow Online,
powered by Brightcove,” said Parikshit Dar, Co-founder and
Director, BookMyShow. "With Brightcove’s newest feature, Cloud
Playout, we have been able to be a lot more flexible with our
programming, and we finally have an end-to-end platform for our
growing video needs."
“Since Brightcove’s inception, video innovation has been a key
priority for us, and Cloud Playout demonstrates our commitment to
providing our customers with the best technology and tools to help
them succeed with video,” said Namita Dhallan, Chief Product
Officer of Brightcove. “Cloud Playout is the next innovation in our
platform, and by enabling customers to streamline the management
and playout of content within a single solution, we’re saving them
the additional costs and security risks of utilizing third party
apps, while still providing the scalability to reach audiences
around the globe, on their schedule.”
With over 50 industry-defining patents, Brightcove lives and
breathes video. The company provides its game-changing video
capabilities to over 3,300 customers globally. This roster includes
industry leaders spanning verticals, from media titans like
Showtime Networks and Vox Media, food and beverage giants such as
Chick-Fil-A and Dunkin Brands, authorities in entertainment like
the Academy of Motion Picture Arts and Sciences, virtual education
company MasterClass, sports partners like the USGA, and many
more.
About Brightcove
When video is done right, it can have a powerful and lasting
effect. Hearts open. Minds change. Creativity thrives. Since 2004,
Brightcove has been helping customers discover and experience the
incredible power of video through its award-winning technology,
empowering organizations in more than 70 countries across the globe
to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business.™
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version on businesswire.com: https://www.businesswire.com/news/home/20210209005733/en/
Meredith Duhaime Senior PR Manager, Brightcove
mduhaime@brightcove.com
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