Recipient of the 2020 Global Market Leadership Award,
Brightcove continues to grow and improve the value of its
offering with a commitment to stability, security, and creative
disruption
SANTA CLARA, California,
May 12, 2020 /PRNewswire/ -- Based on
its recent analysis of the global online video platforms (OVP)
market, Frost & Sullivan recognizes Brightcove Inc. with the
2020 Global Market Leadership Award. Leveraging broad expertise in
media workflows and marketing, Brightcove delivers the
industry-leading OVP supplemented by an extensive ecosystem of
third-party integrations. Through a mix of astute acquisitions and
customer-focused product innovations, it captured significant
market share and an impressive clientele. No other market
participant provides the same level of usability and reliability as
Brightcove.
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"Accounting for approximately 2% of the total downstream
Internet traffic, Brightcove demonstrates its ability to deliver a
range of services at scale. During 2019, for example, Brightcove
provided more than 800 million videos to over 550 million viewers
globally per week, underscoring the reliability of its
globally-distributed architecture and ongoing management of 40
petabytes of customer content," said Anisha Vinny, Program Manager
at Frost & Sullivan. "Its OVP presents organizations that do
not have massive IT departments with a leading platform as well as
a rich ecosystem of third-party integrations. The partner ecosystem
includes complementary technologies from leading content management
systems, upload acceleration, analytics, marketing automation
platforms, and customer relationship management."
In 2019, Brightcove acquired Ooyala's OVP business to augment
its current capabilities and expand on its market leadership.
Combining Ooyala's customer, reseller, and partner relationships
with its offerings has helped it add scale and gain a wider
geographic footprint. The acquisition also accelerated Brightcove's
product roadmap and enhanced its customers' ability to bring
workflows online faster, securely. It protects customers' content
through digital rights management, encryption, geo-filtering,
time-to-live token authentication, domain restrictions, and IP
restrictions.
Furthermore, in 2019, it launched or improved three standout
applications that enable customers to reach more viewers faster and
with more insights. Brightcove Live was upgraded to give
broadcasters, publishers, and enterprises more and simpler ways to
upload and monetize live video. At the same time, Brightcove Beacon
helped them to deliver premium OTT video experiences across devices
with native applications. One of the company's newest offerings,
Brightcove Campaign, supports demand generation marketers in
leveraging video in marketing campaigns. In April 2020, Brightcove launched the Brightcove
Engage application for employee engagement through video. Using
this mobile- and video-first application, corporate communications
and HR professionals can make playlists, enable push notifications,
and broadcast content across the organization.
"Brightcove's core cloud video platform remains the benchmark
for scalability, reliability, flexibility, and ease of deployment.
In 2019, the Brightcove playback service maintained 99.999% uptime,
registering only five minutes of total unscheduled downtime," noted
Vinny. "The company continues to push the envelope in innovation,
it currently holds multiple patents, with an additional four
granted in 2019, and has published more than 300 papers authored by
Brightcove engineers in the area of video technologies. Its thought
leadership, robust product development efforts, and strategic
merger and acquisition strategy will keep it at the top of the
leaderboard in the long term."
Each year, Frost & Sullivan bestows this Award upon the
company that demonstrates excellence in growth and customer value.
Attaining loyal customers who became brand advocates allows the
company to grow and achieve a market leadership position. By
committing to the customer at each stage of the buying cycle and
continuing to nurture the relationship, this Award recognizes a
company's increased market share over time.
Frost & Sullivan Best Practices awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service, and
strategic product development. Industry analysts compare market
participants and measure performance through in-depth interviews,
analysis, and extensive secondary research to identify best
practices in the industry.
About Frost & Sullivan
For over five decades, Frost & Sullivan has become
world-renowned for its role in helping investors, corporate
leaders, and governments navigate economic changes and identify
disruptive technologies, Mega Trends, new business models, and
companies to action, resulting in a continuous flow of growth
opportunities to drive future success. Contact us: Start the
discussion.
Contact:
Lindsey Whitaker
P: +1 (210) 477-8457
E: lindsey.whitaker@frost.com
About Brightcove Inc. (NASDAQ:
BCOV)
We are the people behind the world's leading video technology
platform. With our award-winning technology and services, we help
organizations in more than 70 countries meet business challenges
and create strategic opportunities by inspiring, entertaining, and
engaging their audiences through video.
Since Brightcove was established in 2004, we have consistently
pushed boundaries to create a platform for people who are serious
about video: one that is robust, scalable, and intuitive.
Benefiting from a global infrastructure, unrivalled customer
support, an extensive partner ecosystem, and relentless investment
in R&D, Brightcove video sets the standard for professional
grade video management, distribution, and monetization. To learn
more, visit www.brightcove.com.
Press Contact
Meredith Duhaime
Senior Public Relations Manager
Brightcove | 603-785-8518
mduhaime@brightcove.com