Brightcove Details the Path to Success for Leveraging Video Across the Enterprise
September 06 2017 - 9:00AM
Business Wire
Forward-thinking companies are leveraging video to create
inspiring digital experiences that entertain, train, engage,
influence, and convert like no other form of communication,
according to a guide published today by Brightcove, Inc. (NASDAQ:
BCOV). The new guide, Put Video to Work Across Your Organization,
outlines a path to success for organizations to move beyond simple
use of video and implement video effectively across the enterprise
for marketing, internal communication, ecommerce, customer support,
and sales.
“Video is the most effective form of digital communication the
world has ever known. At Brightcove we’ve helped thousands of
companies in every corner of the globe start, grow, and succeed
with video,” Caren Cioffi, EVP and GM, Enterprise and Digital
Marketing Business, Brightcove said. “Now we’re on a mission to
help organizations take the benefits they are seeing with video to
the next level with powerful functionality, deeper insights, and
more applications across their business.”
The majority of brands, enterprises, and nonprofit organizations
are scratching the surface of video’s potential, using it for basic
activities in one or two functional areas. The guide provides a
look at how video leaders across a wide range of industries are
using video in new ways across every function of their businesses
to get better business results. It outlines how organizations can
achieve the same kind of results by:
- Making video an integral part of
digital experiences across their entire organization
- Evolving from just getting started with
video to becoming a video leader
- Delivering measurable returns on video
investments
Brightcove sees four key elements that are common to companies
who excel in using video:
- A comprehensive video platform with the
breadth of capabilities to support both internal and external
business activities
- Easy-to-use functionality that helps
users deliver great video experiences without the need for coding
or external technical resources
- Enterprise-class manageability and
security, so that IT can support and manage video as a
broadly-available, company-wide resource
- Access to trusted video resources to
help design and support the implementation of a video strategy that
drives measurable returns
Read and download the full guide, Put Video to Work Across Your
Organization, here.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170906005099/en/
BrightcoveTory Kurpeski,
617-674-6510press@brightcove.com
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