Foxtel Partners With Brightcove to Live Stream Mayweather-McGregor Main Event
August 25 2017 - 9:30AM
Business Wire
Biggest boxing bout of the year to be available
to non-Foxtel subscribers
Ahead of the biggest boxing bout of the year and one of the most
anticipated fights in the history of the sport, Foxtel has
partnered with Brightcove Inc. (NASDAQ: BCOV), the leading provider
of cloud services for video, to livestream the Floyd Mayweather vs.
Conor McGregor fight on August 27 (AEST). In addition to being able
to watch the Pay-Per-View event at home, or at licensed venues, all
Australian viewers can also subscribe to and stream the fight
online.
The offering will complement Foxtel’s existing Main Event
service available over cable/satellite and in licensed venues. The
announcement follows a soft launch of the online offering last
month, with Foxtel live streaming Jeff Horn’s victory match over
Manny Pacquiao to thousands of Australians.
Ed Follows, Director of Product Technology Development at
Foxtel, commented, “In recent years, we’ve focused our efforts on
finding new ways to increase customer choices, and effortlessly
give customers access to our content. This is another way we’re
doing just that. Previously, Main Event content like this has only
been available to Foxtel customers. But with the dedicated online
experience, anyone can sign up, buy a ticket and immediately watch
the fight, with no ongoing subscription required. It means more
Australians can subscribe to ground-breaking bouts like this than
ever before.”
“Brightcove has been a fantastic partner, managing the entire
process and bringing some key partners into the mix that make this
all possible,” Follows said. “Brightcove’s support team has been
crucial to getting the platform up and ready for the match. And
following the success of last month, we know it will be a popular
way for fans to get in on the action.”
Brightcove Live, the company’s flagship live streaming service,
will power the online pay-per-view event. Its globally distributed
architecture will ensure Foxtel can deliver a seamless viewing
experience to anyone across Australia on desktops, mobile and
tablet devices.
Brightcove will manage the project from end to end, alongside
partner, Cleeng. Brightcove will provide the live stream of the
match itself, while Cleeng will support with the pay-per-view
ticket sales, end-user customer support and content protection,
including watermarking to mitigate piracy.
Mark Stanton, Brightcove’s Vice President for ANZ said,
“Brightcove has long been a partner of Foxtel, but this event has
given us a great opportunity to further our relationship with one
of Australia’s premier media businesses.
“We’re always looking at ways we can help our customers extend
audience reach and revenue, and what Foxtel is doing here with its
Main Event content is a prime example of how media companies can
best do so. We have been able to deliver an online platform that’s
ready for Foxtel to stream a major live event at the level of
technical and business performance major media brands expect. And
we’re confident the latest live stream will deliver overwhelmingly
positive results for both Foxtel and boxing fans.”
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetising video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetising video across
devices. Brightcove has thousands of customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish
high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
About Foxtel
Foxtel is one of Australia's most progressive and dynamic media
companies, bringing the best live sport, new movies, new shows and
complete seasons, live and on demand anytime, anywhere. Foxtel
directly employs more than 2,800 people, and delivering a diverse
subscription television service to both regional and metropolitan
areas over cable, satellite and broadband distribution.
We effortlessly connect Australians to all the stories they love
by offering a better entertainment experience every day to each one
of our 2.8 million subscribing homes through delivery of exclusive
and inspiring programming across all genres, the world’s most
popular channel brands, and investment in high quality local
content.
Foxtel is owned by Telstra Corporation Ltd (50%) and The News
Corporation Ltd (50%).
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Brightcove Inc.Meredith Duhaime,
603-785-8518mduhaime@brightcove.com
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