Brightcove Delivers Advanced Content Recommendations and Discovery
May 13 2016 - 9:00AM
Business Wire
Partnership with IRIS.TV helps customers drive
engagement and recognize more value from their content
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, today announced that it is partnering with
IRIS.TV to license its Adaptive Stream™ technology for content
discovery and recommendations to Brightcove customers. Adaptive
Stream™ enables Brightcove customers to provide their viewers with
personalized programming to grow audiences and increase engagement
on desktops, in apps, and on the mobile web.
Proven Lift in Engagement from Personalized Content
Brightcove and IRIS.TV have been collaborating for several years
to bring media companies and content providers greater capabilities
for creating personalized content. During that time, customers such
as Time Inc. and Prometheus Global Media have experienced increased
engagement from the addition of the IRIS.TV Adaptive Stream™
technology to Brightcove’s industry leading player and SDKs. In its
first quarter of use of the solution, The Hollywood Reporter, a
Prometheus brand, recognized 68% more views and a 44% reduction in
bounce rate as viewers watched 50% more videos per session.
Personalized Content For Every User
Recommendations can be displayed either in the Brightcove player
or in a thumbnail list in the app or on a web page. Whichever
display is chosen, the recommendations are generated by advanced
algorithms in the Adaptive Stream™ technology. Recommendations are
accessible via calls to the IRIS API, which understands the
available assets in a customer’s content catalog and returns
recommendation data for display in the customer’s selected UX.
In addition to their choice of display, customers also have
access to scalable, customized programming across all devices and a
portal to view usage and performance and manage business rules.
Supporting Quotes:
Brightcove is continually looking to bring innovative solutions
to our customers. The dramatic results achieved by our joint
customers led to our decision to simplify acquisition of the
IRIS.TV capabilities through this partnership. We look forward to
bringing this solution to many more of our media customers. - Anil
Jain, SVP/GM of Brightcove’s Media business unit.
Supporting resources:
- Brightcove Video Cloud
- Brightcove for Media
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About IRIS.TV
IRIS.TV is a cloud-based personalized video programming system
that allows publishers and content owners to generate more video
views and engage users across all devices. The company’s product
suite is designed to increase video consumption and simplify
operations for web, mobile, and OTT video distribution. The
software integrates with existing video player environments and
automates streaming of personalized content based on audience
preferences and user interactions. IRIS.TV has hundreds of
customers across the world that rely on the company’s video
programming platform to keep their audience watching.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has nearly 5,000 customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish
high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160513005163/en/
Waggener Edstrom for BrightcoveNorth America:Morgan Witte,
512-527-7025mwitte@we-worldwide.comorEurope:Rebecca Lake, + 020
7632 3856rlake@we-worldwide.com
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