Detroit Symphony Orchestra’s Video On-Demand Streaming Video Service Selected as a 2016 MITX Awards Finalist
April 21 2016 - 1:54PM
Business Wire
DSO Replay Powered By Brightcove Recognized
for Outstanding Achievement In Two Categories
The Detroit Symphony Orchestra’s (DSO) Replay campaign, an
on-demand streaming service offering an online library of concert
footage on Brightcove’s Gallery platform, has been selected as a
finalist in the B2C Integrated Marketing and Cause and
Nonprofit & Government Marketing categories for the 20th
Annual MITX Awards. Held annually by the Massachusetts Innovation
& Technology Exchange, the awards recognize excellence in
concepts and creations in marketing and technology produced or
developed in New England.
DSO sought to offer its patrons an on-demand library of archived
webcasts to drive donor donations. Launched in August 2015, DSO
Replay, powered by Brightcove Gallery, leverages the archives to
inspire giving; as a benefit for giving to DSO’s annual fund,
donors are able to access and enjoy more than 150 high definition
videos of past performances. DSO provides a two-minute Replay
preview to new site visitors and offers complimentary full access
to those who make a $50 donation. At launch, more than 5,000 annual
fund donors had full access to DSO Replay.
“The outcome has been even better than we expected. Replay is a
great incentive for people to give philanthropically to the DSO,”
said Eric Woodhams, Director of Digital Initiatives. “Brightcove’s
history of working with arts organizations is really making a
difference. They understand our unique needs and help us find ideal
solutions.”
DSO selected Brightcove Gallery for its performance and ease of
use. Brightcove worked closely with DSO to keep audio sound quality
intact when uploading videos, ensuring DSO delivers the highest
level of sound quality for patrons who subscribe. Using Brightcove,
DSO was able to customize call-to-action depending on the user. For
new viewers, they promote giving, while for existing donors with
full access to the DSO Replay archive, they promote any number of
opportunities, including upcoming concerts, ticket sales, and
subscriptions to the season. As a result, DSO Replay reaches new
audiences and provides a unique fundraising tool using the DSO’s
archives.
Detroit Symphony Orchestra will be recognized with the
other finalists in two categories, B2C Integrated Marketing
and Cause, Nonprofit & Government, at the 20th Annual
MITX Awards Ceremony, traditionally attended by over 1,000 of the
region’s top marketing, technology and design professionals.
Winners will be announced at the ceremony on May 25th at the Westin
Waterfront. This year’s ceremony will include host, Boston legend
and comedic superstar Lenny Clarke, technology demos from
finalists, select final round judging, networking, and of course,
the presentation of the prestigious MITX Awards. Tickets can be
purchased at www.mitxawards.org.
Since 1996, the MITX Awards have grown to become the largest and
most prestigious awards competition in the country, showcasing the
best creative marketing and technological accomplishments emerging
from New England. This year over 120 senior leaders from Boston
businesses judged entries for the 33 MITX award categories.
“For 20 years, MITX has been celebrating the talented and
creative minds across New England - innovators that have made this
the thriving technology and innovation hub it has become,” said
MITX President Amy Quigley. “This year’s finalists are no
exception. The ideas keep getting bigger and bolder. We are
thrilled to honor their amazing achievements!”
About the Detroit Symphony OrchestraHailed by The New
York Times as “cutting edge,” the internationally acclaimed Detroit
Symphony Orchestra (DSO) is known for trailblazing performances,
visionary maestros, collaborations with the world’s foremost
musical artists, and an ardent commitment to Detroit. As a
community-supported orchestra, generous giving by individuals and
institutions at all levels drives the continued success and growth
of the institution. Esteemed conductor Leonard Slatkin, called
“America’s Music Director” by the Los Angeles Times, became the
DSO’s 12th Music Director, endowed by the Kresge Foundation, in
2008. Acclaimed conductor, arranger, and trumpeter Jeff Tyzik
serves as Principal Pops Conductor while celebrated trumpeter and
composer Terence Blanchard holds the Fred A. and Barbara M. Erb
Jazz Creative Director Chair. With growing attendance and
unwavering philanthropic support from the Detroit community, the
DSO’s performance schedule includes Classical, Pops, Jazz, Young
People’s, and Neighborhood concerts, and collaborations with high
profile artists from Steven Spielberg to Kid Rock. A commitment to
broadcast innovation began in 1922 when the DSO became the first
orchestra in the world to present a radio broadcast and continues
today with the free Live from Orchestra Hall webcast series, which
now reaches tens of thousands of children with the new Classroom
Edition expansion. Making its home at historic Orchestra Hall
within the Max M. and Marjorie S. Fisher Music Center, one of
America’s most acoustically perfect concert halls, the DSO actively
pursues a mission to embrace and inspire individuals, families, and
communities through unsurpassed musical experiences. For more
information visit dso.org.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has more than 5,000
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
About MITXInspire. Connect. Provoke.For the
restless companies that comprise the Massachusetts
technology and innovation eco-system, MITX is the ultimate
resource: inspiring members with progressive thinking, meaningful
connections and provocative conversation. Celebrating 20 years of
connecting tech and innovation professionals in New England, MITX
is a dynamic community of more than 7,500 thought leaders and
collaborators in search of insight, education and opportunity. MITX
is headquartered in Boston, MA. For more information, visit
http://www.mitx.org/.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160421006471/en/
Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorMITXBrianna Allard,
617-871-2155 x703ballard@mitx.org
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Jul 2024 to Aug 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Aug 2023 to Aug 2024