Brightcove Announces Zencoder Transcoding for Ultra High Definition Video Content
April 14 2016 - 9:00AM
Business Wire
Provides HEVC and VP9 support for Media
Companies to Deliver 4K UHD Content
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, today announced cloud transcoding for Ultra
High-Definition (UHD) video through Zencoder, the company’s cloud
transcoding service. The new UHD features add support for the HEVC
and VP9 video codecs, which are popular for the delivery of 4K
video. In addition, Zencoder now supports 10-bit color workflows
and the wide gamut BT.2020 color space, which are essential for the
delivery of high dynamic range (HDR) video. With these new
features, Zencoder provides media companies with the ability to
deliver 4K UHD content to web browsers, handheld devices, connected
TVs, and other over-the-top (OTT) devices.
Brightcove has worked with Stan, Australia's leading local
subscription OTT service, to validate Brightcove’s UHD support.
Since launching in 2015, Stan has quickly become the leading local
player in the SVOD category, rapidly growing to over one million
users. Stan offers unlimited access to thousands of hours of
entertainment, with first-run exclusives, award-winning TV shows,
movies and children’s content.
“High quality video is very important to us, and we think that
UHD is an exciting step forward,” said John Hogan, Head of
Technology, Stan. “We are pleased to see Zencoder support the
latest UHD HDR technologies as their technology continues to play a
key role in the products we deliver to the market.”
For HEVC and VP9 formats, Zencoder supports progressive output
suitable for local playback and segmented output suitable for
streaming over the Internet. For progressive output, Zencoder uses
MP4 for HEVC and WebM for VP9. For streaming output, Zencoder uses
MPEG-DASH for both HEVC and VP9.
More information about Zencoder and the newly announced UHD
features is available at www.brightcove.com/zencoder, and at the
NAB Show in Las Vegas, Nevada from April 18 to 21, 2016, where
Brightcove will be exhibiting at Booth SU8516 in the South Upper
hall of the Las Vegas Convention Center.
Pricing and Availability
The new Zencoder UHD transcoding features are available in
limited initial availability to all customers with a new UHD
pricing tier. Pricing for this UHD tier starts at five cents per
minute for enterprise plans, or four times the price for standard
definition transcoding. The new UHD tier enables transcoding of
outputs up to a resolution of 4096 x 2160 (DCI 4K) at up to 60
frames per second.
About Zencoder
Zencoder is an easy-to-use, API-driven managed transcoding
service that operates with Amazon and Google cloud infrastructures.
Zencoder supports a wide range of audio and video inputs, and
provides customers with complete control over their transcoding
workflow. Zencoder uses an easy to understand low-cost pricing
model based on the minutes of transcoded output.
Supporting Quotes:
"Google and WebM are committed to open standards for web video
compression. As the most recent WebM open video standard, VP9
allows improved video quality for over two billion end points, as
well as enabling UHD and HDR distribution for the web. The addition
of VP9 to the Zencoder product family gives publishers scalable and
flexible options for creating and distributing high quality web
video." — Matt Frost, Head of Partnerships and Strategy at Google
Chrome Media
“UHD and HDR are exciting new technologies that content owners
can use to create truly differentiated premium media services.
Zencoder has a track record of providing timely and robust
implementations of the latest media technologies. Support in
Zencoder for HEVC, VP9, 10-bit workflows and wide color gamut is a
natural progression for the industry-leading cloud transcoding
platform.” — David Sayed, VP Product Management at Brightcove
Supporting resources:
- Zencoder
- Brightcove for Media
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160414005442/en/
Waggener Edstrom for BrightcoveNorth America:Vanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Rebecca Lake, +44
020 7632 3856rlake@we-worldwide.com
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