Allows media companies and content owners
everywhere to launch OTT services in weeks without upfront
development costs
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, today announced Brightcove OTT Flow, a turnkey
OTT solution for media companies and content owners everywhere to
rapidly deploy high-quality, direct-to-consumer, live and on-demand
video services across platforms. Developed in partnership with
Accedo, an industry leader in user experience (UX) and
multi-platform applications for video, OTT Flow offers an
end-to-end technology solution via a simple, cost effective
commercial model. With OTT Flow, Brightcove and Accedo dramatically
lower the barrier to entry to starting a multi-platform OTT
service, allowing organizations to take their content over-the-top
in weeks rather than months.
Faster Time to Market with Brightcove OTT Flow
Media companies continue to explore new ways to expand audience
reach and grow revenue through OTT offerings, but have faced
challenges such as managing device proliferation, abiding by
content business rules, streamlining system interoperability, and
enabling consistent monetization and ad support across devices. OTT
solutions to date have often required multiple vendors and bespoke
solution development for each platform, resulting in high upfront
development costs, time-consuming implementations, and challenges
maintaining and upgrading applications and platforms.
Brightcove OTT Flow addresses these challenges with out-of-the
box functionality and technology that includes:
Core functionality
- Video content delivery with a
consistent UX across multiple platforms, including desktop, iOS
(smartphone & tablet), Android (smartphone & tablet) and
Google Cast
- Support for ad-supported (AVOD) and
subscription (SVOD) video on demand models with ecommerce, CRM, and
billing engine interfaces
- Powerful, flexible and intuitive
web-based administrative console for UI/UX configuration
- Rules-based content packaging and
scheduling capabilities
- Robust analytics
- Subtitle and caption support
Core technology
- Brightcove Video Cloud integrated with
Accedo App Grid® and VIA® GO
- Subscription management and payment
processing for SVOD
- Pre-integrated ad-serving support from
Google DFP
- Brightcove Once for server-side ad
insertion (SSAI)
- Cloud technology for smooth and
seamless app updates and ongoing customer support from Brightcove’s
global support team
Brightcove Video Cloud is the backbone of the solution with
industry leading ingestion, transcoding, metadata management and
the world's highest performance video player and SDKs. Accedo
AppGrid® reduces maintenance costs and enables full management
control of an OTT service, across platforms, from a central
cloud-based dashboard. Accedo VIA® Go packages years of
award-winning app development experience into a
configuration-driven solution.
Brightcove OTT Flow provides all the core technology and
functionality for media companies and content owners to quickly
launch new OTT services. A true turnkey solution, OTT Flow gives
publishers the ability to design, launch, and upgrade their OTT
services with no ongoing development overhead.
Compelling Economic Model
OTT Flow is priced to make setting up and operating OTT services
an economic proposition that any serious content owner can embrace.
By eliminating the need to invest significant capital in upfront
development and platform costs, OTT Flow’s pricing model is
designed to fit a customer’s operating model. Companies setting up
an ad-supported OTT video service can get started with OTT Flow at
$10,000 per month. Organizations seeking to launch a
subscription-based OTT service can begin at $15,000 per month.
Supporting Quotes:
“There is seemingly insatiable demand around the world for new
video programming choices and the industry is rushing to meet that
demand with new service launches. IHS is actively tracking well
over 2,000 different OTT video and multi-screen deployments in
70-plus countries. With new players entering the market on almost a
weekly basis, the timing has never been better for solutions that
accelerate these service introductions.” -- Ben Keen, Chief Analyst
& VP, Consumer, Media, Telecoms & Displays, IHS
Technology
“Consumer demand for great content available across multiple
devices has been increasing dramatically over recent years. With
that demand set to rise even further, media companies are looking
for solutions to launch new OTT services easily and effectively
while providing an attractive user experience. This joint solution
enables them to meet that consumer demand and launch compelling
services in a much shorter timeframe than ever before.” — Michael
Lantz, CEO, Accedo
“Brightcove OTT Flow dramatically changes the dynamics of
launching new OTT services, making OTT accessible to nearly any
content owner. Combining Accedo’s multi-platform application
expertise with our video platform and solutions capabilities, we
are bringing to market a turnkey solution that eliminates technical
barriers and simplifies the OTT cost structure for anyone seeking
to take their content over-the-top. As media companies around the
world seek to engage their audiences and drive revenue, they can
take advantage of OTT Flow as an easy and affordable path to
quickly launch beautiful OTT services.” — Anil Jain, SVP and GM,
Media, Brightcove
Supporting resources:
- Brightcove Video Cloud
- Brightcove for Media
- Accedo
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About Accedo
Accedo’s mission is to solve the technology challenges of
creating a dynamic video experience across every screen. Accedo
provides a comprehensive set of products and services that enable
broadcasters, operators, media companies, and consumer electronics
manufacturers to readily create and grow engaging OTT video
services efficiently and in a user-friendly way.
With headquarters in Stockholm, Sweden, the company has sales
and delivery offices worldwide, in London, Madrid, New York, Palo
Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, Auckland,
Budapest and Guadalajara. Customers include Netflix, Sky, NBC
Universal and Telstra, and investors include Industrifonden and
Acacia.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160411005310/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632
3856rlake@we-worldwide.comorAccedoHelen Weedon, +44 1570
434632Communications Managerhelen.weedon@accedo.tv
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