Brightcove Appoints Mark Blair as Vice President of EMEA to Lead European Operations
March 30 2016 - 4:00AM
Business Wire
Brightcove Inc. (NASDAQ:BCOV), a leading provider of cloud
services for video, today announced that it has appointed Mark
Blair to Vice President of EMEA where he will lead the company’s
Europe, Middle East, and Africa sales and marketing operations, and
will serve as a member of Brightcove’s executive leadership team.
Mark joins the EMEA region following standout success as Vice
President of Asia-Pacific (APAC), where he drove business growth
with high-visibility wins in OTT services, as well as with leading
brands and enterprises that use video for digital marketing and
communications.
During his time leading operations across Australia, New
Zealand, and Southeast Asia, Mark established Brightcove as a
dominant market player in the region and as a trusted partner to
top broadcasters and publishers. Notably, Mark secured Brightcove
as the provider of cloud video service for all of the commercial
free-to-air broadcasters in Australia and New Zealand. In addition,
under Mark’s leadership, media companies such as Mediaworks,
NineMSN Pty Ltd., and Network TEN selected Brightcove to develop
new OTT offerings and ad-supported video on-demand (AVOD)
services.
David Mendels, CEO at Brightcove, said, “I have known Mark for
many years, and he has continually proven his ability to build
exceptional teams and to execute on strategy. What also
distinguishes Mark is his ability to form deep, lasting
relationships with senior-level decision makers. I am confident
that his combination of business acumen and deep product and
technical knowledge will be a huge asset to our customers in Europe
as well as drive our growth for many years to come.”
Blair commented: “After six years heading up operations for
Brightcove in APAC, I’m delighted to be making the move back to
London and am ready for this next opportunity. The video industry
is at an exciting inflection point, as the growth of devices and
rising consumer expectations drive broadcasters and brands to
deliver unique video experiences. I look forward to continuing to
cement our position in the marketplace across Europe.”
With more than 15 years in the software industry as a developer,
architect, designer, consultant, manager and entrepreneur, and six
years holding leadership positions for Brightcove in the Asia
Pacific market, Mark brings a wealth of experience to the role.
Prior to joining Brightcove in 2010, Mark held several executive
positions at Allaire, Macromedia and Adobe, in a variety of field
and headquarters-based roles in Asia-Pacific and North America,
across sales, marketing and product management.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is a leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
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Europe:Rebecca Lake, +44 20 7632 3856WE Communications
for Brightcoverlake@we-worldwide.comorNorth America:Vanessa
Royle, 415-547-7059Waggener Edstrom for
Brightcovevroyle@waggeneredstrom.com
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