Brightcove Introduces New Call-to-Action & Display Ad Publishing in Brightcove Gallery to Accelerate Bus. Results with Video
February 16 2016 - 9:00AM
Business Wire
Enables brands, organizations, and publishers
to create high-impact marketing pages and launch ad-supported
Gallery video experiences that increase engagement and convert
views to business results
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced the release of new
functionality in Brightcove Gallery, Brightcove’s module for
publishing online video experiences, that enables marketers and
media companies to publish calls-to-action (CTAs) and display ads
on video pages built with Gallery. Using the Brightcove Gallery CTA
feature, brands and organizations are able to increase audience
engagement to convert video views into business results.
Calls-to-Action for MarketersThe new Brightcove Gallery
CTA feature offers the ability to publish a range of
calls-to-action, such as lead forms, custom buttons, banners,
display ads, custom HTML, related links, or images onto video
pages. Gallery CTAs enable marketers to trigger marketing actions
using on-page elements, capture new contacts, and drive engagement
that yields new insight and marketing results. In addition, by
connecting Gallery CTAs with other sales or marketing platforms
such as Oracle Eloqua, Marketo, or Salesforce.com, marketers are
able to track each element of a video marketing campaign, from
players to landing pages and video portals. This capability allows
marketers to measure and report campaign ROI across their marketing
platforms.
New Ad Inventory for Publishers and BroadcastersUsing the
Brightcove Gallery CTA feature, media companies have the ability to
easily publish ad-supported video experiences by incorporating
on-page display ads with their video content. This capability
offers media companies an easy way to create ad inventory, monetize
Gallery pages, and boost revenue across all their channels and
online properties with minimal development effort. Moreover, the
Brightcove Gallery CTA feature connects with standard ad servers,
such as DoubleClick™, so that media companies may use their
existing display ad tags to deliver specific creative to their
target audiences.
Driving Donations with Video at Detroit Symphony
OrchestraThe fourth oldest orchestra in the United States, the
Detroit Symphony Orchestra (DSO) attracts more than 300,000 virtual
concertgoers per year from around the world to its live webcasts,
and is supported by donations from more than 5,000 patrons
annually. Using Brightcove Gallery, the DSO created DSO Replay, a
video site that streams on-demand HD replays of its performances.
The site is available only to Annual Fund contributing patrons and
delivers exclusive content in appreciation for their donation.
To continue the success of this video service, the DSO recently
used the Brightcove Gallery CTA feature to publish on-page
calls-to-action to encourage new potential patrons to make a
donation after sampling two free minutes of video content on the
Replay page.
“The goal of launching DSO Replay was to provide our Annual Fund
supporters with a growing library of performance content available
on demand anytime, anywhere, and on any device. Using the Gallery
CTA feature, we are now able to promote this service as an
attractive and accessible means of classical entertainment for new
Annual Fund supporters both near and far,” said Eric Woodhams,
Director of Digital Initiatives, Detroit Symphony Orchestra. “The
Gallery CTA feature enables us to be flexible in advertising
different material depending on the user. For new users, the
prominent call-to-action promotes giving. For logged-in users with
full access to our DSO Replay archive, we can promote upcoming
concerts, ticket sales, and subscriptions.”
AvailabilityBrightcove Gallery, including the Gallery CTA
functionality, is available to all organizations currently using
Video Cloud.
Supporting resources:
- Brightcove Gallery
- Brightcove Video Cloud
- Brightcove for Marketing
- Brightcove for Media
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has more than 5,000
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20160216005653/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveRebecca Lake, + 020 7632 3856rlake@we-worldwide.com
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